Innota Technologies (innota.ai) aims to increase awareness and adoption of its platform among college students, both undergraduates and graduates. The project involves creating a comprehensive marketing campaign that highlights the benefits of using Innota for academic success. The goal is to develop creative assets that resonate with students, showcasing how Innota can enhance their study habits and academic performance. The project will focus on crafting engaging content that provides valuable study tips and demonstrates the practical application of Innota in a student's academic journey. The campaign should also include a clear call-to-action encouraging students to sign up for Innota. Key tasks include researching student needs, developing content, and designing promotional materials.

The deliverables for this project include a detailed campaign strategy and a set of promotional materials. These materials should consist of digital content such as social media reels and posts. Additionally, the team will create a presentation summarizing the campaign strategy and expected outcomes. The deliverables should effectively communicate the value of Innota to students and encourage sign-ups.