D & S Horse Ranch and Rescue aims to enhance its public engagement and community awareness through a strategic digital campaign. The project focuses on leveraging digital platforms to increase the organization's online presence and interest in its mission. The team will analyze current digital engagement efforts and identify areas for improvement. By creating compelling content, the project seeks to drive interest in rescue activities and cultivate public support. The ultimate goal is to expand the rescue's reach and foster a community of supporters who are passionate about the welfare of horses. The project will involve researching best practices in digital marketing, understanding the target audience, and developing a comprehensive strategy that aligns with the rescue's objectives.

The project will deliver a detailed digital engagement strategy document, including a content calendar and social media plan. The team will also create sample content pieces, such as blog posts, social media updates, and visual media, to demonstrate the proposed approach. Additionally, a presentation summarizing the strategy and key recommendations will be prepared for the rescue's leadership team. These deliverables will provide a clear roadmap for increasing public engagement and expanding the organization's online reach.