Strategic Planning

Project SummaryDevelopment of strategic plan.Project ScopeResearch, analyze and facilitate creation of innovative 3 year strategic plan to grow non profit and target multidisciplinary stakeholders to help advocate and support children and adults living with Congenital Heart Disease (CHD).Project ObjectiveResearch and analyze strategies to grow non profit and differentiate from competitors. Facilitate strategic planning session with board of directorsCreate road map and outline to move the organization to the next level.

Level UP: Non-profit fundraising toolkit development

Number of individual students required: 1We would like students to help us with creating content that is aligned with our mission, vision and the charitable sector. We will ensure the student has a clear understanding of what these elements are for our organization. Objective: Research non-profit fundraising best practices and create a toolkit for 3rd party fundraising. The Toolkit needs to include branded marketing materials (such as posters, donation/pledge forms, brochures/flyers, press release etc) for various fundraising events (examples - lemonade stand, car wash, book sale, bake sale, BBQ etc), as well as instructional step by step guide of how to set up and deliver a fundraising event. All materials to be created and branded for our organization. Examples of similar toolkits include Plan Canada fundraising toolkit https://plancanada.ca/fundraise-resources; Because I am a Girl Lemonade stand toolkit https://plancanada.ca/pink-lemonaid; Salvation Army https://thriftstore.ca/sites/default/files/2019-05/donation%20kit-final.pdf; and Habitat for Humanity https://www.habitat.org/sites/default/files/gv_fundraising_toolkit.pdf are great examples of what we are looking for.Our goal at the end of this experience is: Fully developed and ready to launch toolkit product, as well as related marketing, website and social media communications to launch.Other duties the student may complete could include: general fundraising social media content; build up donation section on website; and improve the CanadaHelps donation pagesWe will communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, Google Meet, phone call, email)Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

Virtual Internship Opportunity - Public Awareness of CHD w/ Indigenous Lens

SummaryCreate innovative and evidence-based digital tools and communication strategies that targetstakeholders and are aimed at promoting health equity in the Congenital Heart Diseasepopulation.Project ScopeOur organization is able to offer a virtual internship opportunity for 1-2 students or one team.Project ObjectiveResearch existing cases where support was obtained from key stakeholders for maximizingadvocacy of a medically compromised population, pinpoint how to leverage fundraising efforts.This could be a CHD (Congenital Heart Disease) health promotion plan with a First Nations lens, a stakeholderdevelopment plan, or an awareness piece via website and social media.This may include:● Research the needs of Indigenous CHD patients and how to best provide support.● Explore and evaluate existing advocacy methods and determine which would best serve theCCHA community.● Research current services provided to priority population (Indigenous CHD patients) and determinewhat is lacking and how to better promote the cause with tools such as;􀀀 Advocacy materials to influence decisions within political, economic, and socialinstitutions􀀀 High-level education resources􀀀 Infographic on existing interventions or supports for CHD population􀀀 Resources for CHD patients; checklist, quiz, PDF. presentation, etc􀀀 Recruiting material/Partnerships; outreach to First Nation communities or doctors 􀀀 Video creation􀀀 Web page creation􀀀 White Paper creation● Create a Document, Web Page, or collection of Awareness materials to promote funding, partnerships, or advocacy efforts.Our goal at the end of this experience is:To create awareness around CHD and an evidence based communication strategy to deploy to either Indigenous CHD population, key stakeholders (or both).A fully developed tool to send to policy makers, potential sponsors, or high-level donors and stakeholders. Other duties the student may complete could include : Digital products and marketingmaterials, identification of groups that should be targeted, discovering how we can change thebehaviour around this health topic to maximize awareness and boost advocacy.Communication: Riipen messaging, Zoom, phone call, emailIncentive : Feedback and hours, letter of commendationStudent's primary contact : Jennifer Graham, Vice President fundraising@cchaforlife.orgSecondary contact: Allan Weatherall, Executive Director allanweatherall@cchaforlife.orgCanadian Congenital Heart Alliance3230 Yonge Street, Suite 2001 Toronto ON M4N 3P6 CanadaRegistered charity 832594329RR0001

Virtual Internship Opportunity: Non-profit toolkit development 2

Our organization is able to offer a virtual internship opportunity for 1-2 students or teams.The primary focus for the student will be: Research non-profit fundraising best practices and create a toolkit for 3rd party fundraising events. Tool kit should include branded marketing materials (such as posters, donation/pledge forms, brochures/flyers, press release etc) for various fundraising events (as example - lemonade stand, car wash, book sale, bake sale, BBQ etc), as well as instructional step by step guide of how to set up and deliver the fundraising event. All materials to be created and branded for our organization. (Plan Canada fundraising toolkit https://plancanada.ca/fundraise-resources and Because I am a Girl Lemonade stand toolkit https://plancanada.ca/pink-lemonaid are great examples of what we are looking for). Our goal at the end of this experience is: Fully developed and ready to launch toolkit product, as well as marketing materials and website and social media communications to launch.Other duties the student may complete could include: Social media imaging and marketing We will plan to communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, Zoom, phone call, email)Student's primary contact: Jennifer Graham, VPSecondary contact: Allan Weatherall, Executive Director

Website Development Project for Non-Profit

Project SummaryRedesigning our existing website, to help us achieve organizational growth goals.Project ScopeOur organization is able to offer a virtual internship opportunity for a team of 4 to 5 students.Project ObjectivesAnalyze our existing website. Conduct a review including SWOT analysis. Compare to what other similar charities are doing, what works. Provide report on results and insights gainedCreate a list of required changes Find the required functionality for the new websiteHelp us define clear and measurable goals for the new websiteHelp us define our brandingOptimize the entire website for SEOEstimate costs and deadlinesExperience with Drupal an asset

Virtual Internship Opportunity: draft

Our organization is able to offer a virtual internship opportunity for 1-2 students or teams.The primary focus for the student will be: Research and create a toolkit for 3rd party fundraising events. Tool kit should include branded marketing materials (such as posters, donation/pledge forms, brochures/flyers etc) for fundraising events as well as instructional how-to set up and deliver the fundraising event. All materials to be researched from other organizational best practices (for example Because I am a girl Lemonade stand toolkit). Our goal at the end of this experience is: Fully developed and ready to launch toolkit product.Other duties the student may complete could include: Social media imaging and marketing, We will plan to communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, Zoom, phone call or text, email)Student's primary contact: Jennifer Graham, VPSecondary contact: Allan Weatherall, Executive Director

Non-Profit Toolkit Development

Our organization is able to offer an opportunity for 1-2 students or teams.The primary focus for the student will be: Research non-profit fundraising best practices and create a toolkit for 3rd party fundraising events. Tool kit should include branded marketing materials (such as posters, donation/pledge forms, brochures/flyers, press release etc) for various fundraising events (as example - lemonade stand, car wash, book sale, bake sale, BBQ etc), as well as instructional step by step guide of how to set up and deliver the fundraising event. All materials to be created and branded for our organization. (Plan Canada fundraising toolkit https://plancanada.ca/fundraise-resources and Because I am a Girl Lemonade stand toolkit https://plancanada.ca/pink-lemonaid are great examples of what we are looking for).Our goal at the end of this experience is: Fully developed and ready to launch toolkit product, as well as marketing materials and website and social media communications to launch.Other duties the student may complete could include: Social media imaging and marketingWe will plan to communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, Zoom, phone call, email)Student's primary contact: Jennifer Graham, VPSecondary contact: Allan Weatherall, Executive Director

Virtual Internship Opportunity: Social Media Strategy for Non-Profit

Project SummaryTo develop a social media strategy that engages supporters and helps us achieve organizational growth goalsProject ScopeOur organization is able to offer a virtual internship opportunity for a team of 4 to 5 students.Project ObjectivesAnalyze the presence of the organization on various social media (Facebook, Twitter, Instagram)Conduct a review including SWOT analysis. Compare to what other similar charities are doing, what works. Provide report on results and insights gainedDetermine which social platform(s) to focus on (feel free to propose another social network that may suit best)Evaluate and recommend 3rd party platform to manage SM channels (content, scheduling, authorizations etc) based on budget and resources (Hootesuite, SproutSocial, Cinchshare etc)Help define our target audienceFind What type of content best performs/ on which platformCreate a social media strategy for each SM channel (may differ for each channel) that describes type of content, culturethat includes content calendar (cause/awareness days) to boost engagement, increase followers and increase donationsBuild a bank of evergreen social media contentRequest CCHA Member stories and photosDetermine weekly and monthly goals; what is the ideal number of posts per day/weekOur goal at the end of this experience is to: Increase engagement and value added content on social media

Level UP: Social Media Project for Non-Profit

Project SummaryTo develop social media content to build followers, engages supporters and helps us achieve organizational growth goals.Project ScopeCreate social media around the 4 pillars of our mission - Awareness, Education, Research and Support as well as increase donations.Project ObjectivesAnalyze the presence of the organization on various social media (Facebook @CCHAforlife; Twitter @cchaforlife; Instagram @cchaforlife )Help define our target audience and what type of content best performs/ on which platformCreate a social media strategy for each SM channel that includes content calendar (cause/awareness days) to boost engagement, increase followers and increase donationsBuild a bank of evergreen social media contentDetermine weekly and monthly goals; what is the ideal number of posts per day/weekGoal: Increase engagement, value added content and increase donations through social media campaigns and content.

Level UP: Non-profit fundraising toolkit development

Number of individual students required: 1We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Objective: Research non-profit fundraising best practices and create a toolkit for 3rd party fundraising. The Toolkit to include branded marketing materials (such as posters, donation/pledge forms, brochures/flyers, press release etc) for various fundraising events (as example - lemonade stand, car wash, book sale, bake sale, BBQ etc), as well as instructional step by step guide of how to set up and deliver a fundraising event. All materials to be created and branded for our organization. Examples of similar toolkits such as Plan Canada fundraising toolkit https://plancanada.ca/fundraise-resources and Because I am a Girl Lemonade stand toolkit https://plancanada.ca/pink-lemonaid are great examples of what we are looking for.Our goal at the end of this experience is: Fully developed and ready to launch toolkit product, as well as related marketing, website and social media communications to launch.Other duties the student may complete could include: Social media imaging and marketingWe will communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, Google Meet, phone call, email)Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

Virtual Internship Opportunity: Non-profit branding proposal

SummaryTo develop all around branding options for our organizationProject ScopeOur organization is able to offer a virtual internship opportunity for a team of 1 to 5 students.Project ObjectiveOur organization will be embarking on a website redesign and rebranding initiative. We are looking for updated options for our logo, educational resources and materials, website and social media and fundraising tools. We are also looking for assistance to better understand the impact and define our branding through market research of competitors and other non-profits for branding.1. Create 3 branding options for logo a. Using current logo and colours (with background and history of logo) b. Update logo and colours c. Create completely new logo and colour scheme2. Assist with development and modernization of website look and layout. Branding and colour scheme needs to work for website, social media and fundraising tools.Create a template/structure/guideline for social media posts.Need to ensure not infringing on other non-profit or corporate branding and logos.Our goal at the end of this experience is: Fully developed options for branded materials.Other duties the student may complete could include: Social media imaging and marketing, fundraising recommendations (programs or activities they may find during research that may be good fit for our organization)

Volunteer Program for Non-Profit

Project SummaryTo research and develop a volunteer recruitment and management program to helps us achieve organizational growth goalsProject ScopeOur organization is able to offer a class project for a team of students.Project ObjectivesResearch methods for recruiting volunteers and develop recruitment strategyOutline volunteer onboarding/orientation programFramework and best practices for ongoing volunteer management

Giving Tuesday Strategy

SummaryCreate a comprehensive Giving Tuesday strategy for our Charity. What’s Giving Tuesday?: givingtuesday.caAfter Black Friday & Cyber Monday...there’s Giving Tuesday! Join the movement dedicated to giving back.CompanyCanadian Congenital Heart Alliance (CCHA)The Canadian Congenital Heart Alliance (CCHA) is a national, volunteer-run registered charitable organization advocating on behalf of children and adults living with congenital heart disease (CHD). Mission: We advocate for and enrich the lives of people with CHD through awareness, education, research and support. Vision: To be the leading voice for enriching the lives of Canadians with CHD.Value Statement: Building a dedicated CHD community that fosters compassion, empowerment and collaboration.1 in 100 babies are born with a congenital heart defect. Over 250,000 Canadians live with CHD. Sadly, there is no cure, many will require specialized, life-long cardiac care. At least half face the prospect of multiple surgeries and/or premature death, psycho-social challenges brought on by their condition, such as anxiety, depression, isolation and financial hardship. Fewer resources are available than other cardiac patients and CHD research is underfunded.Project ScopeOur organization is able to offer an opportunity for 1-2 students or one team.Project ObjectiveResearch successful Giving Tuesday campaigns and past success stories. Create a blend of email and social media content with an overall strategy that we can implement for Giving Tuesday 2021. This may include:Curate royalty free imagesCompose appropriate messagingCreate content;Engaging social media postsImagesInfographicsGraphicsVideosWebpage copyWebsite and social media profile bannersDraft a content calendar leading up to Giving Tuesday, including day-of materials and thank you postsBuild a Giving Tuesday toolkit that CCHA can re-use year after year (evergreen copy, email templates, resources, survivor or donor stories, etc.) in both Word and PDF formats.Target past and potential sponsors, as well as current and potential donors with awareness materials, donor stories, the benefits of giving.Our goal at the end of this experience is: To create awareness around the need for more funding of CHD and have a strong Giving Tuesday campaign this year. Giving Tuesday is a very important day for charities and we want to maximize our fundraising results.Other duties the student may complete could include: Identify potential donors or untapped markets, Facebook Ads copy & targeting, Volunteer recruitment materials (giving isn’t just about funds, it can also be giving of time and volunteering). Using Canva and/or Adobe Design Suite.Communication: Riipen messaging, Zoom, phone call, emailIncentive: Feedback and hours, letter of commendationStudent's primary contact: Jennifer Graham, Vice President fundraising@cchaforlife.orgSecondary contact: Allan Weatherall, Executive Director allanweatherall@cchaforlife.org

Non-Profit Accounting

The primary focus for the student will be: Research non-profit fundraising best practices in accounting and reporting to create industry leading reports and procedures. Responsibilities include Inputting data into QuickbooksCreating reports for Board meetings, accountantVisual appealing reports and infographic display of finances and programs for donor information and packages. Create and document Finance processes and workflow for organizationMay also be included on team selecting and formatting a DMS (Donor Management System). Our goal at the end of this experience is: Move our organization forward and deliver high quality, informative and reliable reporting to the board and members. Other duties the student may complete could include: Social media content and fundraising campaignsWe will plan to communicate with our virtual intern using these communication tools: Riipen messaging, Zoom, Google Meets, phone call, email)Student's primary contact: Jennifer Graham, VPSecondary contact:

Heart Month and CHD Awareness Week (Feb 2022) campaign

Project SummaryAssist with creation and deployment of virtual CHD (Congenital Heart Disease) Awareness Week campaign during Heart Month (February 2022)Project ScopeCreate innovative and market trending digital communication resources and social media campaign to help advocate and support children and adults living with Congenital Heart Disease (CHD).Project ObjectiveAssist with campaign creation, logistics, social media content and scheduling of CHD Awareness campaign. Create multi channel digital resources.Create content and images that maximize impact and engagement on social media. Other duties may include: Identification of digital products and marketing trends, identification of groups that should be targeted, influence behaviour to maximize awareness and boost advocacy.

PSA Videos and Digital Awareness Tools

Project SummaryCreate relevant Public Service Announcement videos and other Digital Awareness materials.Project ScopeCreate innovative and market trending digital communication tools to target multidisciplinary stakeholders to help advocate and support children and adults living with Congenital Heart Disease (CHD).Project ObjectiveCreate multi channel digital resources including but not limited to:PSA, Awareness video, Clinic resourcesOther duties may include: Identification of digital products and marketing trends, identification of groups that should be targeted, discovering how we can change the behaviour to maximize awareness and boost advocacy.

Public Health Education and Awareness of CHD

Project SummaryResearch and make recommendations around improving equity and access for people living with CHD (Congenital Heart Disease) in Canada.Project ScopeGather stakeholder input in order to determine highest priority issues. Research funding needs to support children and adults living with CHD.Project ObjectiveWork with members and stakeholders to research and make policy recommendations for government and allied organizations aimed at promoting health equity and minimizing inequality in the CHD population. Recommendations need to consider social determinants of health that influences these issues and make recommendations to mitigate these issues.Create innovative and evidence-based digital tools and communication strategies that target multidisciplinary stakeholdersMay include but not limited to PSA, awareness video, clinic resources, health promotion plan, a stakeholderOther duties the student may complete could include: Social media campaign and/or marketing materials, or digital products/resources. Identification of key stakeholder groups that could be targeted, outline mechanisms to change trends and behaviour around these issues to maximize awareness and boost advocacy.

Virtual Internship Opportunity - Public Health Awareness of CHD

SummaryCreate innovative and evidence-based digital tools and communication strategies that targetstakeholders and are aimed at promoting health equity in the Congenital Heart Diseasepopulation.Project ScopeOur organization is able to offer a virtual internship opportunity for 1-2 students or one team.Project ObjectiveResearch existing cases where support was obtained from key stakeholders for maximizingadvocacy of a medically compromised population, pinpoint how to leverage fundraising efforts.This could be a CHD (Congenital Heart Disease) health promotion plan, a stakeholderdevelopment plan, or an awareness piece via website and social media.This may include:● Research funding needs regarding providing support to (CHD) patients.● Explore and evaluate existing advocacy methods and determine which would best serveCCHA Members.● Research current services provided to priority population (CHD patients) and determinewhat is lacking and how to better promote the cause with tools such as;􀀀 Advocacy materials to influence decisions within political, economic, and socialinstitutions􀀀 High-level education resources􀀀 Infographic on existing interventions or supports for CHD population􀀀 List of requirements CHD patients have in various stages of life􀀀 Stakeholder recruiting material􀀀 Video creation􀀀 Web page creation􀀀 White Paper creation● Target sponsors or potential partnerships; create a Document, Web Page, or collectionof Awareness materials to promote funding, partnerships, or advocacy efforts.Our goal at the end of this experience is: To create awareness around the need for morefunding of CHD and have an evidence based communication strategy to deploy to keystakeholders. A fully developed tool to send to policy makers, potential sponsors, or high leveldonors and stakeholders.Other duties the student may complete could include : Digital products and marketingmaterials, identification of groups that should be targeted, discovering how we can change thebehaviour around this health topic to maximize awareness and boost advocacy.Communication: Riipen messaging, Zoom, phone call, emailIncentive : Feedback and hours, letter of commendationStudent's primary contact : Jennifer Graham, Vice President fundraising@cchaforlife.orgSecondary contact: Allan Weatherall, Executive Director allanweatherall@cchaforlife.orgCanadian Congenital Heart Alliance3230 Yonge Street, Suite 2001 Toronto ON M4N 3P6 CanadaRegistered charity 832594329RR0001

Brand Awareness strategy

Project SummaryCreate a marketing strategy plan to increase brand awareness.Project ScopeIncrease brand awareness to targeted stakeholders and general public.Project ObjectiveOur organization works to advocate and support children and adults and their families living with Congenital Heart Disease (CHD) across Canada.We are looking for an overall marketing strategy that identifies low cost, innovative and market trending marketing strategies to help grow the organization and increase brand awareness within the medical community and the general public.

Virtual Internship Opportunity: Non-profit branding proposal

SummaryTo develop all around branding options for our organizationProject ScopeOur organization is able to offer a virtual internship opportunity for a team or 1-2 students.Project ObjectiveOur organization will be embarking on a website redesign and are looking for updated Review current logo, materials, website and social media as well as research market competitors and other non-profits for branding.Create 3 branding options1. Using current logo and colours (with background and history of logo)2. Update logo and colours3. Create completely new logo and colour schemeAssist with development and modernization of website look and layout.Branding and colour scheme needs to work for website, social media and fundraising tools.Create a template/structure/guideline for social media posts.Need to ensure not infringing on other non-profit or corporate branding and logos.Our goal at the end of this experience is: Fully developed options for branded materials.Other duties the student may complete could include: Social media imaging and marketing, fundraising recommendations (programs or activities that may find during research that may be good fit for our organization)

Merchandise Sourcing

SummaryYou will source a Canadian company that has the ability to print, package, and ship merchandise direct-to-consumer using our logo and branding. This endeavor will become a new source of fundraising for our Charity. Click the links below to see examples of other Nonprofit Organizations who have implemented this:https://lung-health-foundation.myshopify.com/https://www.bonfire.com/adult-congenital-heart-association/*Please note: many of the examples we have seen are using USA-based companies like Printful or Bonfire, which is not a realistic service provider for CCHA.CompanyCanadian Congenital Heart Alliance (CCHA)The Canadian Congenital Heart Alliance (CCHA) is a national, volunteer-run registered charitable organization advocating on behalf of children and adults living with congenital heart disease (CHD). Mission: We advocate for and enrich the lives of people with CHD through awareness, education, research and support. Vision: To be the leading voice for enriching the lives of Canadians with CHD.Value Statement: Building a dedicated CHD community that fosters compassion, empowerment and collaboration.1 in 100 babies are born with a congenital heart defect. Over 250,000 Canadians live with CHD. Sadly, there is no cure, many will require specialized, life-long cardiac care. At least half face the prospect of multiple surgeries and/or premature death, psycho-social challenges brought on by their condition, such as anxiety, depression, isolation and financial hardship. Fewer resources are available than other cardiac patients and CHD research is underfunded.Project ScopeOur organization is able to offer an opportunity for 1-2 students or one team.Project ObjectiveResearch reputable apparel companies that are located in Canada. Price out various items or service offerings. Create a final recommendation or list of Top 3 companies that would best suit our needs, including:List their location, website, best contact person, contact information, price list, price ranges, options, available customizations, customer reviews, etc. Research Eco-friendly and ethically made optionsCreate a cost analysis and identify pricing of items, profit amounts, etc.Compose messaging that will be used for a merch design contestCreate accompanying graphics, and...Engaging social media posts for Facebook, Instagram, TwitterEmail copy that will be sent to members to announce the merchandise design contestWebpage copy to help us display the new CCHA MerchandiseOur goal at the end of this experience is: To end up with a recommendation for a reputable Canadian based printing and merchandise fulfillment company. Gain the ability to create more funding for CCHA through our very own line of merchandise. Engage our followers and members to participate in a Merch Design Contest where we will ultimately select a winner who will win the chance to have their design displayed on our new t-shirts. Maximize our fundraising results.Other duties the student may complete could include: Identify potential t-shirt printing services or merchandise suppliers that will enable us to sell t-shirts, tank tops, sweaters, bandanas, masks, stickers, etc. Create social media copy for the design contest CCHA will run on our platforms to implement a unique design from our members and community.Communication: Riipen messaging, Zoom, phone call, emailIncentive: Feedback and hours, letter of commendationStudent's primary contact: Jennifer Graham, Vice President fundraising@cchaforlife.orgSecondary contact: Allan Weatherall, Executive Director allanweatherall@cchaforlife.org

Social Media Strategy Project for Non-Profit

Project SummaryTo develop a social media strategy that engages supporters and helps us achieve organizational growth goalsProject ScopeOur organization is able to offer a class project for a team of students.Project ObjectivesAnalyze the presence of the organization on various social media (Facebook, Twitter, Instagram)Conduct a review including SWOT analysis. Compare to what other similar charities are doing, what works. Provide report on results and insights gainedDetermine which social platform(s) to focus on (feel free to propose another social network that may suit best)Evaluate and recommend 3rd party platform to manage SM channels (content, scheduling, authorizations etc) based on budget and resources (Hootesuite, SproutSocial, Cinchshare etc)Help define our target audienceFind What type of content best performs/ on which platformCreate a social media strategy for each SM channel (may differ for each channel) that describes type of content, culturethat includes content calendar (cause/awareness days) to boost engagement, increase followers and increase donationsBuild a bank of evergreen social media contentRequest CCHA Member stories and photosDetermine weekly and monthly goals; what is the ideal number of posts per day/weekOur goal at the end of this experience is to: Increase engagement and value added content on social media

Virtual Internship Opportunity: Social Media Strategy for Non-Profit

Project SummaryTo develop a social media strategy that engages supporters and helps us achieve organizational growth goalsProject ScopeOur organization is able to offer a virtual internship opportunity for a team of 4 to 5 students.Project ObjectivesAnalyze the presence of the organization on various social media (Facebook, Twitter, Instagram)Conduct a review including SWOT analysis. Compare to what other similar charities are doing, what works. Provide report on results and insights gainedDetermine which social platform(s) to focus on (feel free to propose another social network that may suit best)Evaluate and recommend 3rd party platform to manage SM channels (content, scheduling, authorizations etc) based on budget and resources (Hootesuite, SproutSocial, Cinchshare etc)Help define our target audienceFind What type of content best performs/ on which platformCreate a social media strategy for each SM channel (may differ for each channel) that describes type of content, culturethat includes content calendar (cause/awareness days) to boost engagement, increase followers and increase donationsBuild a bank of evergreen social media contentRequest CCHA Member stories and photosDetermine weekly and monthly goals; what is the ideal number of posts per day/weekOur goal at the end of this experience is to: Increase engagement and value added content on social media

Website Redesign

PROJECT SCOPEProject SummaryRedesign exciting website for improved functionality, navigation, aesthetics and overall user experienceProject ScopeA survey of our members included feedback on our website. While some feedback indicated that the site was pretty good, others felt it needed a better layout, better organization and a facelift. Last overhaul was done in 2014 and we feel the look, feel and layout needs to be updated and user friendly.Our website is built on Drupal and want to continue with current website hosting and maintenance which is user friendly and budget friendly to charities and non-profits. As our organization is volunteer run, we don't have the capacity for a steep learning curve that a new system platform requires.Project ObjectivesConduct a needs analysis to determine scope and requirements - may include user feedback, previous surveys conducted.Create design specs and wireframe.Conduct user testing on working prototype, use feedback to optimize design.Applying design thinking theory and practices to create a prototype.