Virtual Internship Opportunity - Public Awareness of CHD w/ Indigenous Lens
Project scope
Categories
Communications Marketing strategy EducationSkills
communication strategies advocacy influencing skills health equity congenital heart defects health promotion infographics fundraising zoom (video conferencing tool) innovationSummary
Create innovative and evidence-based digital tools and communication strategies that target
stakeholders and are aimed at promoting health equity in the Congenital Heart Disease
population.
Project Scope
Our organization is able to offer a virtual internship opportunity for 1-2 students or one team.
Project Objective
Research existing cases where support was obtained from key stakeholders for maximizing
advocacy of a medically compromised population, pinpoint how to leverage fundraising efforts.
This could be a CHD (Congenital Heart Disease) health promotion plan with a First Nations lens, a stakeholder
development plan, or an awareness piece via website and social media.
This may include:
● Research the needs of Indigenous CHD patients and how to best provide support.
● Explore and evaluate existing advocacy methods and determine which would best serve the
CCHA community.
● Research current services provided to priority population (Indigenous CHD patients) and determine
what is lacking and how to better promote the cause with tools such as;
Advocacy materials to influence decisions within political, economic, and social
institutions
High-level education resources
Infographic on existing interventions or supports for CHD population
Resources for CHD patients; checklist, quiz, PDF. presentation, etc
Recruiting material/Partnerships; outreach to First Nation communities or doctors
Video creation
Web page creation
White Paper creation
● Create a Document, Web Page, or collection of Awareness materials to promote funding, partnerships, or advocacy efforts.
Our goal at the end of this experience is:
To create awareness around CHD and an evidence based communication strategy to deploy to either Indigenous CHD population, key stakeholders (or both).
A fully developed tool to send to policy makers, potential sponsors, or high-level donors and stakeholders.
Other duties the student may complete could include : Digital products and marketing
materials, identification of groups that should be targeted, discovering how we can change the
behaviour around this health topic to maximize awareness and boost advocacy.
Communication: Riipen messaging, Zoom, phone call, email
Incentive : Feedback and hours, letter of commendation
Student's primary contact : Jennifer Graham, Vice President fundraising@cchaforlife.org
Secondary contact: Allan Weatherall, Executive Director allanweatherall@cchaforlife.org
Canadian Congenital Heart Alliance
3230 Yonge Street, Suite 2001 Toronto ON M4N 3P6 Canada
Registered charity 832594329RR0001
Introductory presentation and project kick off discussion with project team. Status updates monthly as minimum or as needed.
Our team is available to answer any questions and clarify objectives or tasks.
About the company
The Canadian Congenital Heart Alliance (CCHA) is a national, volunteer-run registered charitable organization advocating on behalf of children and adults living with congenital heart disease (CHD). Mission: We advocate for and enrich the lives of people with CHD through awareness, education, research and support. Vision: To be the leading voice for enriching the lives of Canadians with CHD. Value Statement: Building a dedicated CHD community that fosters compassion, empowerment and collaboration. 1 in 100 babies are born with a congenital heart defect. Over 250,000 Canadians live with CHD, sadly, there is no cure. Most will require specialized, life-long cardiac care. At least half face the prospect of multiple surgeries and/or premature death, and many develop psycho-social challenges brought on by their condition, such as anxiety, depression, isolation and financial hardship. Fewer resources are available to those with CHD than other cardiac patients and CHD research is underfunded.