Virtual Internship Opportunity: Social Media Strategy for Non-Profit
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Project Summary
To develop a social media strategy that engages supporters and helps us achieve organizational growth goals
Project Scope
Our organization is able to offer a virtual internship opportunity for a team of 4 to 5 students.
Project Objectives
- Analyze the presence of the organization on various social media (Facebook, Twitter, Instagram)
- Conduct a review including SWOT analysis. Compare to what other similar charities are doing, what works. Provide report on results and insights gained
- Determine which social platform(s) to focus on (feel free to propose another social network that may suit best)
- Evaluate and recommend 3rd party platform to manage SM channels (content, scheduling, authorizations etc) based on budget and resources (Hootesuite, SproutSocial, Cinchshare etc)
- Help define our target audience
- Find What type of content best performs/ on which platform
- Create a social media strategy for each SM channel (may differ for each channel) that describes type of content, culturethat includes content calendar (cause/awareness days) to boost engagement, increase followers and increase donations
- Build a bank of evergreen social media content
- Request CCHA Member stories and photos
- Determine weekly and monthly goals; what is the ideal number of posts per day/week
Our goal at the end of this experience is to: Increase engagement and value added content on social media
- What is the main goal for this project?
-
Project Summary
To develop a social media strategy that engages supporters and helps us achieve organizational growth goals
Project Scope
Our organization is able to offer a virtual internship opportunity for a team of 4 to 5 students.
Project Objectives
- Analyze the presence of the organization on various social media (Facebook, Twitter, Instagram)
- Conduct a review including SWOT analysis. Compare to what other similar charities are doing, what works. Provide report on results and insights gained
- Determine which social platform(s) to focus on (feel free to propose another social network that may suit best)
- Evaluate and recommend 3rd party platform to manage SM channels (content, scheduling, authorizations etc) based on budget and resources (Hootesuite, SproutSocial, Cinchshare etc)
- Help define our target audience
- Find What type of content best performs/ on which platform
- Create a social media strategy for each SM channel (may differ for each channel) that describes type of content, culturethat includes content calendar (cause/awareness days) to boost engagement, increase followers and increase donations
- Build a bank of evergreen social media content
- Request CCHA Member stories and photos
- Determine weekly and monthly goals; what is the ideal number of posts per day/week
Our goal at the end of this experience is to: Increase engagement and value added content on social media
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.cchaforlife.org/
- 0 - 1 employees
- Hospital, health, wellness & medical, Non-profit, philanthropic & civil society
The Canadian Congenital Heart Alliance (CCHA) is a national, volunteer-run registered charitable organization advocating on behalf of children and adults living with congenital heart disease (CHD). Mission: We advocate for and enrich the lives of people with CHD through awareness, education, research and support. Vision: To be the leading voice for enriching the lives of Canadians with CHD. Value Statement: Building a dedicated CHD community that fosters compassion, empowerment and collaboration. 1 in 100 babies are born with a congenital heart defect. Over 250,000 Canadians live with CHD, sadly, there is no cure. Most will require specialized, life-long cardiac care. At least half face the prospect of multiple surgeries and/or premature death, and many develop psycho-social challenges brought on by their condition, such as anxiety, depression, isolation and financial hardship. Fewer resources are available to those with CHD than other cardiac patients and CHD research is underfunded.