Giving Tuesday Strategy
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Summary
Create a comprehensive Giving Tuesday strategy for our Charity. What’s Giving Tuesday?: givingtuesday.ca
After Black Friday & Cyber Monday...there’s Giving Tuesday! Join the movement dedicated to giving back.
Company
Canadian Congenital Heart Alliance (CCHA)
The Canadian Congenital Heart Alliance (CCHA) is a national, volunteer-run registered charitable organization advocating on behalf of children and adults living with congenital heart disease (CHD). Mission: We advocate for and enrich the lives of people with CHD through awareness, education, research and support. Vision: To be the leading voice for enriching the lives of Canadians with CHD.
Value Statement: Building a dedicated CHD community that fosters compassion, empowerment and collaboration.
1 in 100 babies are born with a congenital heart defect. Over 250,000 Canadians live with CHD. Sadly, there is no cure, many will require specialized, life-long cardiac care. At least half face the prospect of multiple surgeries and/or premature death, psycho-social challenges brought on by their condition, such as anxiety, depression, isolation and financial hardship. Fewer resources are available than other cardiac patients and CHD research is underfunded.
Project Scope
Our organization is able to offer an opportunity for 1-2 students or one team.
Project Objective
Research successful Giving Tuesday campaigns and past success stories. Create a blend of email and social media content with an overall strategy that we can implement for Giving Tuesday 2021. This may include:
- Curate royalty free images
- Compose appropriate messaging
- Create content;
- Engaging social media posts
- Images
- Infographics
- Graphics
- Videos
- Webpage copy
- Website and social media profile banners
- Draft a content calendar leading up to Giving Tuesday, including day-of materials and thank you posts
- Build a Giving Tuesday toolkit that CCHA can re-use year after year (evergreen copy, email templates, resources, survivor or donor stories, etc.) in both Word and PDF formats.
- Target past and potential sponsors, as well as current and potential donors with awareness materials, donor stories, the benefits of giving.
Our goal at the end of this experience is: To create awareness around the need for more funding of CHD and have a strong Giving Tuesday campaign this year. Giving Tuesday is a very important day for charities and we want to maximize our fundraising results.
Other duties the student may complete could include: Identify potential donors or untapped markets, Facebook Ads copy & targeting, Volunteer recruitment materials (giving isn’t just about funds, it can also be giving of time and volunteering). Using Canva and/or Adobe Design Suite.
Communication: Riipen messaging, Zoom, phone call, email
Incentive: Feedback and hours, letter of commendation
Student's primary contact: Jennifer Graham, Vice President fundraising@cchaforlife.org
Secondary contact: Allan Weatherall, Executive Director allanweatherall@cchaforlife.org
- What is the main goal for this project?
-
Summary
Create a comprehensive Giving Tuesday strategy for our Charity. What’s Giving Tuesday?: givingtuesday.ca
After Black Friday & Cyber Monday...there’s Giving Tuesday! Join the movement dedicated to giving back.
Company
Canadian Congenital Heart Alliance (CCHA)
The Canadian Congenital Heart Alliance (CCHA) is a national, volunteer-run registered charitable organization advocating on behalf of children and adults living with congenital heart disease (CHD). Mission: We advocate for and enrich the lives of people with CHD through awareness, education, research and support. Vision: To be the leading voice for enriching the lives of Canadians with CHD.
Value Statement: Building a dedicated CHD community that fosters compassion, empowerment and collaboration.
1 in 100 babies are born with a congenital heart defect. Over 250,000 Canadians live with CHD. Sadly, there is no cure, many will require specialized, life-long cardiac care. At least half face the prospect of multiple surgeries and/or premature death, psycho-social challenges brought on by their condition, such as anxiety, depression, isolation and financial hardship. Fewer resources are available than other cardiac patients and CHD research is underfunded.
Project Scope
Our organization is able to offer an opportunity for 1-2 students or one team.
Project Objective
Research successful Giving Tuesday campaigns and past success stories. Create a blend of email and social media content with an overall strategy that we can implement for Giving Tuesday 2021. This may include:
- Curate royalty free images
- Compose appropriate messaging
- Create content;
- Engaging social media posts
- Images
- Infographics
- Graphics
- Videos
- Webpage copy
- Website and social media profile banners
- Draft a content calendar leading up to Giving Tuesday, including day-of materials and thank you posts
- Build a Giving Tuesday toolkit that CCHA can re-use year after year (evergreen copy, email templates, resources, survivor or donor stories, etc.) in both Word and PDF formats.
- Target past and potential sponsors, as well as current and potential donors with awareness materials, donor stories, the benefits of giving.
Our goal at the end of this experience is: To create awareness around the need for more funding of CHD and have a strong Giving Tuesday campaign this year. Giving Tuesday is a very important day for charities and we want to maximize our fundraising results.
Other duties the student may complete could include: Identify potential donors or untapped markets, Facebook Ads copy & targeting, Volunteer recruitment materials (giving isn’t just about funds, it can also be giving of time and volunteering). Using Canva and/or Adobe Design Suite.
Communication: Riipen messaging, Zoom, phone call, email
Incentive: Feedback and hours, letter of commendation
Student's primary contact: Jennifer Graham, Vice President fundraising@cchaforlife.org
Secondary contact: Allan Weatherall, Executive Director allanweatherall@cchaforlife.org
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.cchaforlife.org/
- 0 - 1 employees
- Hospital, health, wellness & medical, Non-profit, philanthropic & civil society
The Canadian Congenital Heart Alliance (CCHA) is a national, volunteer-run registered charitable organization advocating on behalf of children and adults living with congenital heart disease (CHD). Mission: We advocate for and enrich the lives of people with CHD through awareness, education, research and support. Vision: To be the leading voice for enriching the lives of Canadians with CHD. Value Statement: Building a dedicated CHD community that fosters compassion, empowerment and collaboration. 1 in 100 babies are born with a congenital heart defect. Over 250,000 Canadians live with CHD, sadly, there is no cure. Most will require specialized, life-long cardiac care. At least half face the prospect of multiple surgeries and/or premature death, and many develop psycho-social challenges brought on by their condition, such as anxiety, depression, isolation and financial hardship. Fewer resources are available to those with CHD than other cardiac patients and CHD research is underfunded.