Creating Graphic Design Assets - Poster Series

Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new a poster template that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used.Meeting with the project manager to evaluate the choices made for the poster series to ensure it is aligned with company branding goals, and making any necessary revisions.Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager.Executing the full designs for each branding asset, based on the approved thumbnails.Creating multiple thumbnails with different color schemes based on the colors in the branding guide.Creating camera ready art work that is ready to be printed

Indigenous Yoga Program for At Risk Youth

To work with the founding director to create an educational program designed to give at risk youth access to the tools and technology of an indigenous informed yoga program. Collaborate on the content of the program based on SMART goals. Create a beta version of the course that can be tested with a group of students.Use the feedback to improve and create a final version of the course that can be launched in the Spring of 2024.

Digital Content Creation

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers.We would like students to help us create content that is aligned with our vision, mission, and sector.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, marketing goals and target market.Researching factors affecting the quality of digital content.Recommending changes to existing digital content and designing new social media posts and emails.Recommending and designing new digital content not already used by our company.Bonus steps in the process would also include:Testing and improving designs based on feedback.

Virtual Assistant

We are looking to work with a student who might enjoy learning how to be or honing their skills as a virtual assistant. The student would attend meetings, take communication notes and post those notes in SLACK in the appropriate channel for the notes. The student could get involved in a variety of tasks based on their interest. The range of tasks include: transcribing written notes, creating templates, social media; course content creation/editing; website editing; research - competitive analysis, keywords, data mining and more. We are open to creating the work placement around the students interests and ability. Create a system for competition analysis. Help to choose a Customer Service or Retention Software package. Set up a CSX system. Create a bookkeeping system for project management. Search for and fill out grant applications.

Human Resources Strategy

We are interested in partnering with a student(s) who are interested in helping us to improve our company culture through our Human Resources. We would like to build a new page on our website that features our teachers, our teachers in training, our admin team, our volunteers, our community partners, our social enterprise partners and more. We wish to do a little research about who is doing this best, competitive analysis, create a design for the page. Interview our team and collect recent photos or create a theme for photos and have everyone follow that theme. Design a series of post for social media (Instagram, Facebook and tictoc) to showcase our talent and communicate our brand with the world. Create a document for onboards new team members that follows the format and suggest dates to update and freshen the same. The ideal student will enjoy working with people, be self motivated and willing to check in weekly to ensure we stay on track with the project goals.

IT Solutions

We have experienced rapid growth over the past 2 years and we are having some issues in resolving email issues. We would like to create a system where by all mail is read and checked daily and all comes into one hub and that hub is organized. We have our company email, our social media messages, our internal slack communications and we are looking for a solution that can bring it all together into a customer management system. We are open to new software solutions or better use of the tools that we currently use.

Transcribing, Editing,Template Creation

To get stacks of paper, hand-written yoga class plans, and other course related materials typed into word and pdf documents. Upload to appropriate courses, or onedrive folders. Use existing templates for classes, workshops, events and improve templates with branding.

Yoga Industry Market Research

We are ready to take our business to the next level. Presently we only exist in one market but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current target market. We want to learn more about customer’s expectations and behaviours in suggested new more narrow segments of the market. It is important for us to stay up to date on industry standards to ensure that we research new market segments fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Our specific need is an outline of our industry’s expansion opportunities through a target market analysis. This report should include an optimal target market recommendation list, key words that we can rank for and what percentage of the total market our target segment represents.To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?

atlas team wellness lifestyle program

To develop a well organized, manual for al team members to maintain optimal health and wellness. The program is part of our mission to support our team members and nurture a community of caring and compassion.

Improve Web Landing Page for Trauma Informed Yoga Teacher Training and Create Social Media Campaign

The main goal for this project is to improve the web landing page for Atlas Trauma Informed Yoga Teacher Training and create a social media campaign to promote the program and webpage. This will involve several different steps for the learners, including:- Analyzing the existing webpage and identifying areas for improvement.- Developing a new design for the webpage to improve user experience.- Creating a social media campaign to promote the program and webpage.- Optimizing the website for search engine optimization.- Researching other marketing strategies to increase website traffic.- Testing the website and making improvements based on user feedback.

Podcast Development and Production Manager

We have started recording, created graphics and the visual assets for the podcast titled "Atlas Yoga School". We would like to partner with a business student who is interested in managing and developing the entire project and getting us to the point of launching. We have 9 episodes recorded and post-production is done. We have a few of the assets ready for launch but need to develop a timeline, workflow, manage Human Resources, create the marketing tools, complete another 5 episodes before launch, develop the budget for the sustainability of the podcast, create show notes for each episode and create a process/workflow for the future episodes. We are offering this work placement as an unpaid position but with the right student we will hire a manager for this position at the end of their work term. The podcast is a tool to share insights and inspiration with our target market as a sales and marketing tool for our yoga teacher training and continuing education workshops. We have done market research and we have tested the existing episodes with our target market and we believe that there is a market for this product.

Branded Product Development

We would like to work with a student(s) who is/are interested in ...doing market research and helping us to determine what are the best and most profitable products to begin our merchandise plan with. T-shirts and other printed products, meditation cushions & eye pillows, yoga mats (top brands or studio branded), and help to determine what other products that our target market are looking for. Some examples include books for Yoga Teacher Training, music - we have access and the ability to produce music for yoga and meditation, affiliate relationships.Develop the products that we choose from this research. Research and development - interview t-shirt manufacturers, discuss the pros and cons of warehousing or drop-shipping, create a merchandising plan with timelinesMarketing Plan. Market and advertise the products - webpages, social media, social media influencers, google and social media ads, magazine print advertising,

Webpage and Online Course Development

We are looking for students who would like to help us to create an online resource for yoga asana teachers. The project is called "the Yoga Asana Workshop". Students would given our branding information, and develop the style and layout of each page for each yoga asana (posture) and the same would be used in the teachable course pack of the same name. The teachable course pack would have activities, questions and video content to support the course of the same name. Students will work with our team and be given all resources needed to create a standardized template for each posture and access to our other resources (photos, video, text, brand cards, icons and more).

Yoga Retreat Marketing Plan and Implementation

We are a small community yoga studio that was originally located in Cambridge, Ontario. COVID forced us to pivot to an online platform and we have grown to a global virtual online business offering yoga classes, therapy, workshops and yoga teacher and therapy training. We ran our first in person local yoga retreat recently and it was very well attended. People are hungry for in person contact. We are ready to go back to offering travel yoga retreats in Costa Rica, Thailand and when the world is ready, India. This project is best suited for students interested in sports marketing and event management as there are many moving pieces to marketing and promotion - filling international destination yoga retreats.

Online Course Creation

We are looking for a student or students who are interested in learning more about branding, course creation, course software. We have a course in development that is almost done but it requires set up and a few elements to be completed before we are ready to launch. Trauma Informed Yoga Teacher Training.orientation with the atlas team, brand, culture, assets, technology and communication stylecreate project objectives in line with the students course and the companies strategic plancreate a timeline with objectives, milestones and deliverables that we can all agree to Using our assets create a course in teachable. If there is time we will beta test the course with exiting clients to get real time feedback from our target market on the quality and overall user experience.Review students work and overall contribution in a written and verbal exit interview

Create Team Bio Page for Company Website

To create a Dynamic, interactive company team bio page.

Online Course Creation

We are looking for a student or students who are interested in learning more about branding, course creation, course software. We have a course in development that is almost done but it requires set up and a few elements to be completed before we are ready to launch. Trauma Informed Yoga Teacher Training.orientation with the atlas team, brand, culture, assets, technology and communication stylecreate project objectives in line with the students course and the companies strategic plancreate a timeline with objectives, milestones and deliverables that we can all agree to Using our assets create a course in teachable. If there is time we will beta test the course with exiting clients to get real time feedback from our target market on the quality and overall user experience.Review students work and overall contribution in a written and verbal exit interview

Atlas Studio Reopening Public Relations Campaign

The main goal of this project is to create a public relations campaign to promote the reopening of Atlas Studio's physical in-person yoga, meditation, mindfulness classes, workshops, teacher training, and therapist training. We are partnering with the University of Waterloo School of Architecture and a local Natural Foods Store to offer in-person yoga classes in Cambridge, On as a test pilot for sustainable green recovery in the region.

Research Scheduling and CRM Systems

We would like to partner with a student to review our current scheduling and customer retention management systems and make recommendations as to how we can streamline the digital environment of our business. We currently are using acuity with is an add on with Squarespace and integrates nicely but is not perfect for the user experience. We use excel files and constant contact to keep track of and communicate with our customers. There are many systems that could help us to streamline this process. We would like a student team to do some research and see if there is a system that can do in one place what we currently in about 5 places. Our hope is that it would also benefit our data analytics and improve customer service and save us time and money. The right student or students should be interested in data analysis, user experience, company culture and increasing profitability and partner satisfaction.As we grow and prepare to launch more courses and programming and eventually get back to in-person delivery we want to be ready with the right scheduling and customer service/retention applications that we can find.

zoom management

To improve our use of zoom and its integration with acuity scheduling system.

Chat Function - App Design & Implementation

Our current web platform is an eCommerce site that allows producers and consumer to buy and sell merchandise. Users have requested the functionality to contact buyers and/or sellers directly. To address this, we would like to add a real-time chat function to our existing application.We currently are using the Facebook chat integration and find that it is a hinderance to business not an asset. We would like a system that has hours of availability and the messages do not disappear. We would like students to focus on:Selecting the best technologies for creating a real-time application.Creating a general chat application which can be easily ported to any other existing system.

Yoga for People with Post Concussion Syndrome

We are interested in working with a student that is interested in learning about and assisting us in the development of a yoga program for people who are experiencing post concussion syndrome. We have developed, implemented and done some formal research on the subject and we have evolved a program of yoga asana (postures), pranayama (breathing exercises), meditation, mindfulness, mudras (gestures) that improve the quality of life for those who are suffering from PCS and their care-givers. We are interested in formalizing our findings into a paper or a book and creating a online course that contains tools that can be used asychonistically.The student would be involved in compiling research and creating a document. The student would be able to work with clients and experience yoga for this condition so that they are aware, in a kinaesthetic way about how the practices feel. The student may interview clients and gather quotes and testimonials about how the clients feel before, during and after yoga and meditation practice. The student may help to create a teachable course pack with this population in mind in terms of user experience and functionality. The student can be involved in beta testing the course with clients and ensuring that the formats, time/duration, methods are ideal and reporting back to myself, the director of Atlas Yoga School and a occupational therapist who specializes in this condition. If there is time there will be a second course developed that is for yoga teachers who want to specialize in this condition and if there is time in the placement the student can assist in that course development as well.

Atlas Yoga Studio and School Social Media Campaign Strategy

The main goal of this project is to create a comprehensive social media campaign strategy for Atlas Yoga Studio and School, a social enterprise community based yoga studio in Cambridge, Ontario with in-person and a globally oriented interactive online live and recorded yoga membership based website offering yoga classes, workshops and training, specializing in yoga therapy and training yoga therapists. This will involve several different steps for the students, including:- Researching and analyzing the current social media landscape for Atlas Yoga Studio and School and review past social media strategies.- Developing a comprehensive social media strategy that outlines the goals, objectives, target audience, and key messages.- Creating a content calendar that outlines the types of content to be posted, the frequency of posting, and the platforms to be used.-Create social media content using the Atlas brand and strategies suggested and schedule- Developing a plan for and measure the success of the social media campaign.

Social Media Content Creation

We would like to work with a student, educate them about our brand and our area of expertise and create 52 posts for each of our 4 main social media channels. We have a content portfolio and all tools will be provided to enable the student to create on brand posts. We are looking for photos, videos and written content to be created and scheduled. We use canva and later for creating and posting. We use troller for project management and slack for communications. The project includes but is not limited to...meet and do an orientation to our team, brand, assets, target market, culture, technology and understand the scope of the project from the students perspective, decide on job title, job description and project outcomes and timelines.meet weekly to review progress according to the time line that we agree to in our orientation. In those meetings we will review the assets and the ideas that we have and the student has to come to an agreement on the contents of the 52 posts. create 52 posts that are relevant to our target market. Using existing photo, video and text assets, canva to create posts for instagram, later to schedule the posts. The student will have access to our shutterstock account, canva has access to images, videos and other graphic elements as well, and we have a stock pile of video, photo and textual assets that can also be used. Students are also welcome to use their own photos or video as long as we are using assets that we have paid for or have the rights to use. Our content calendar currently is scheduled: Monday - quote & mudra; Tuesdays - testimonials; Wednesday - mental health information or promotion; Thursdays - yoga posture analysis or other yoga education; Friday - promote atlas programming; Saturdays - anything goes; Sundays are currently psychedelic Sundays. We also post the full and new moons and about anything that we are doing that is relevant and interesting. the ideal incumbent will choose what 52 posts that they want to work on and we will provide the raw material or work with the student in gathering the raw materials and create posts that are in line with our brand and interesting to our target market. Then take those 52 posts and change them so that they are optimized for Facebook, Pinterest, twitter and linkedIn - open to other social media that the student in interested in working with. We will track the statistics for the posts that are used during the work placement so that we can see how effective the post are and if the posts engage our audience. We will provide feedback and statistics along the way and at the end we are happy to provide a formal report and the students work, letters of references and/or act as a reference if required. If we are a good match with the student there is a high chance that we will offer the student a paid internship as we are looking to find the right person for our team for this role.

Create Team Bio Page for Company Website

To create a Dynamic, interactive company team bio page.

Research and Write Content for Yoga App

To build the content side of an app that we have in development.

Video Editing and Branding

Video editing and branding. To brand a group of videos with our logos, title pages, credits, exercise disclaimer and brand elements, such as same typeface, graphic elements and size of typeface, and brand colours for those element.

Improve Sale Process

Over the past two years we have moved from a local community yoga studio to a online live and on-demand studio and school. We have identified that our niche in the market place is yoga therapy and training yoga therapist. We would like to develop a sales and marketing plan that reaches a global market place and improve our sales process. The student would be working directly with me, the founding director and a sales manager who is coming out of the automotive industry and is in yoga teacher training currently. We also have on our team a Creative Director and technical support. This week we worked on better understanding our google ads and creating a better ad for one of our programs. So the ideal incumbent will be interested in helping to create the sales and marketing plan but also make sure that we are able to implement that plan and create the tracking system to ensure that we are on the right track with the elements of that plan - ie a measurement system. This position will start out as unpaid. If we feel that we are a good fit with the student or students we are ready to hire for this position. We are a small business and if we hire it would be on a contract basis that could later be expanded to a full time position as the company grows. We are open to improving all aspects of our sales process from Human Resources, to marketing strategies, data analysis to business management style. We are interested in you, what your goals are and will create the job description to best suit your program in a way that meets objectives in our growth plan. Tasks could, but not necessarily, include:competitive analysiscompany structure analysisbusiness management styleHuman Resources management, training, expectationssales process engineering strategic planningSo if you are interested in analysis, Human Resources or the management side of business we can chat and create a work experience that supports your personal and professional growth.

Virtual Assistant

We are looking to work with a student who might enjoy learning how to be or honing their skills as a virtual assistant. The student would attend meetings, take communication notes and post those notes in SLACK in the appropriate channel for the notes. The student could get involved in a variety of tasks based on their interest. The range of tasks include: social media; course content creation/editing; website editing; research - competitive analysis, keywords, data mining and more. We are open to creating the work placement around the students interests and ability. Create a system for competition analysis. Help to choose a Customer Service or Retention Software package. Set up a CSX system. Create a bookkeeping system for project management. Search for and fill out grant applications.

Public Relations Project

Hi we would like to partner with a student who is interested in learning more about public relations. The incumbent would be responsible for reviewing our current public relations policies and procedures and the outcomes that we are getting and make recommendations about how we can improve our policies, procedures and potentially create a company protocol and resources list for improving this part of our business. We are critically aware that the biggest part of our target market are reaching us through word of mouth and direct searches. We want to improve our brand position organically through connecting with people in social media, traditional media, public and private schools, service organizations and municipal-local governing bodies, international organizations and trade conference/shows/symposiums and more. review existing practices, policies and outcomesmake recommendations for future practices, policies and outcomescreate a document that we can use to plan, implement and acquire future improved public relations. This document would also contain contact information for media, influencers, organizations that are ideal connection for us to continue our PR efforts.Create a PR plan for 1 year that considers the schedule of new products and services that we intend to bring to market (we are working on a new app idea, a community service website like wikipedia for yoga and digitizing all of our course offerings.)