Improve Web Landing Page for Trauma Informed Yoga Teacher Training and Create Social Media Campaign

Closed
Atlas Studio
Cambridge, Ontario, Canada
Denise Davis-Gains
Director
(16)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
UX design Social media marketing
Skills
web traffic social media campaigns marketing strategies search engine optimization user experience (ux) accounting trauma care
Project scope
What is the main goal for this project?

The main goal for this project is to improve the web landing page for Atlas Trauma Informed Yoga Teacher Training and create a social media campaign to promote the program and webpage. This will involve several different steps for the learners, including:


- Analyzing the existing webpage and identifying areas for improvement.


- Developing a new design for the webpage to improve user experience.


- Creating a social media campaign to promote the program and webpage.


- Optimizing the website for search engine optimization.


- Researching other marketing strategies to increase website traffic.


- Testing the website and making improvements based on user feedback.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, learners should demonstrate:


- Understanding of the existing webpage and areas for improvement.


- Understanding of variables that affect the success of the webpage


- Identification of areas for future improvement of the webpage.


Bonus steps would include:


- Testing the webpage with users and accounting for additional parameters.


Final deliverables should include:


- All source code.


- A written report explaining the design process and outcomes.


- A social media campaign plan.


Supported causes
Good health and well-being
About the company
  • http://www.atlasstudio.com/
  • 11 - 50 employees
  • Education, Sports & fitness, Hospital, health, wellness & medical, Media & production, Publishing & printing

A social enterprise community based yoga studio in Cambridge, Ontario with in-person and a global interactive online live and recorded yoga membership based website offering yoga classes, workshops and training, specializing in yoga therapy and training yoga therapists.