Atlas Studio Reopening Public Relations Campaign

Closed
Atlas Studio
Cambridge, Ontario, Canada
Denise Davis-Gains
Director
(16)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Product or service launch Sales strategy Marketing strategy
Skills
marketing strategies press releases promotional materials campaign monitor public relations brochures research
Project scope
What is the main goal for this project?

The main goal of this project is to create a public relations campaign to promote the reopening of Atlas Studio's physical in-person yoga, meditation, mindfulness classes, workshops, teacher training, and therapist training. We are partnering with the University of Waterloo School of Architecture and a local Natural Foods Store to offer in-person yoga classes in Cambridge, On as a test pilot for sustainable green recovery in the region.


What tasks will learners need to complete to achieve the project goal?

In order to achieve the project goal, learners will need to complete the following tasks:


- Research and develop a comprehensive public relations plan.


- Create a marketing strategy that includes a mix of digital and traditional media.


- Review and make recommendations for website and social media presence of Atlas Studio.


- Create promotional materials, such as flyers, brochures, and press releases.


- Develop a budget for the campaign.


- Monitor the progress of the campaign and make adjustments as needed.


Supported causes
Good health and well-being
About the company
  • http://www.atlasstudio.com/
  • 11 - 50 employees
  • Education, Sports & fitness, Hospital, health, wellness & medical, Media & production, Publishing & printing

A social enterprise community based yoga studio in Cambridge, Ontario with in-person and a global interactive online live and recorded yoga membership based website offering yoga classes, workshops and training, specializing in yoga therapy and training yoga therapists.