Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book.

This may involve:

• Creating a new a poster template that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used.
• Meeting with the project manager to evaluate the choices made for the poster series to ensure it is aligned with company branding goals, and making any necessary revisions.
• Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager.
• Executing the full designs for each branding asset, based on the approved thumbnails.
• Creating multiple thumbnails with different color schemes based on the colors in the branding guide.
• Creating camera ready art work that is ready to be printed

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Created a new poster series that uses existing company font, colours, and imagery.
• Met with the project manager to discuss the poster series and complete any changes required.
• Presented a proposal of poster design thumbnails to the project manager to be approved for final designs.
• Created the final designs for each brand assets.

Bonus steps would include:

• Including multiple thumbnails with different color schemes based on the colors in the branding guide.

Final deliverables should include

• A new poster series for our company schedules, events, workshops, courses - for the studio and for the school
• A set of graphic design assets based on the branding book and design proposal.