Project scope
Categories
Digital marketing Social media marketing Media Social sciencesSkills
project management podcasting basic research women's studies marketing creative entrepreneurship small business management business networking social media content creation social media content managementThe primary objective of this project is to develop and implement streamlined, repeatable content systems that support the growth and impact of a women’s health business and podcast. The project focuses on automating and optimizing podcast-related content creation, marketing, and social media engagement to ensure that information about endometriosis, fertility, and reproductive health reaches and supports as many people as possible.
By the end of the project, learners will have built a structured content management system that allows for efficient, high-quality, and sustainable execution of podcast-related tasks with minimal ongoing effort.
1️⃣ Podcast Content Repurposing & Automation
- Develop a system for turning podcast episodes into social media posts, reels, and blog articles.
- Create standard operating procedures (SOPs) and templates for easy content repurposing.
- Research and implement AI or automation tools (e.g., Otter.ai, Descript, Canva) to streamline content creation.
2️⃣ Podcast Guest Management System
- Design a workflow for scheduling, onboarding, and following up with guests.
- Develop email templates for inviting guests, sending pre-show questions, and sharing promotional materials.
- Set up a centralized guest tracking system (e.g., Airtable, Notion, or Trello) to manage outreach and follow-ups.
3️⃣ Social Media & Newsletter Strategy
- Develop a social media posting system (e.g., a calendar + templates for IG, FB, and LinkedIn).
- Create pre-designed templates for captions, hashtags, and content scheduling to ensure consistency.
- Automate the scheduling of podcast newsletters using platforms like ConvertKit or Mailchimp.
4️⃣ Website & SEO Optimization
- Audit the website’s blog structure and SEO for better visibility.
- Create an SEO checklist for future blog posts to improve organic traffic.
- Develop a workflow to ensure podcast episodes are easily searchable through effective keywords and metadata.
✅ A fully documented content system that includes:
- SOPs, templates, and workflows for podcast content repurposing, guest management, and marketing.
- A functional social media content calendar with automated scheduling tools
- A consistent "brand bible" illustrated throughout various business components (i.e. social media templates, podcast promotion, website, and newsletters)
- Pre-written and reusable email templates for guest outreach and engagement.
- A standardized SEO strategy for blog content and podcast descriptions.
- A project handover guide ensuring long-term sustainability of the system.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Lexi is a dedicated fertility advisor, endometriosis advocate, and researcher focused on empowering women and couples to optimize their reproductive health. With personal experience navigating endometriosis and hormonal imbalances, Lexi offers compassionate, evidence-based support tailored to each client's unique needs.
Through Neofertility, Lexi utilizes bio-identifiers (key biological markers) to provide holistic insights into reproductive health. She collaborates with restorative reproductive medicine clinicians to connect clients to personalized, effective treatment options.
Lexi specializes in guiding clients through diet, supplements, lifestyle adjustments, and hormonal health to support fertility, especially for those managing endometriosis, PCOS, or infertility. As a researcher, she stays informed on the latest reproductive health advancements and ensures clients receive up-to-date, actionable information.
Her mission is to translate complex knowledge into accessible guidance, advocate for women's health, and connect clients with the right resources to feel confident, informed, and in control of their fertility journey.