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My Awesome Puzzles
Winnipeg, Manitoba, Canada
Tyler Phill
Founder and CEO
(14)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Digital marketing Market expansion Product or service launch Sales strategy Marketing strategy
Project scope
What is the main goal for this project?

The main goal for the project is to assist My Awesome Puzzles in creating a comprehensive product launch and marketing strategy for their fully customizable branded word search books. This will involve understanding the target market, identifying key marketing channels, and developing a launch plan to maximize brand exposure and sales.

What tasks will learners need to complete to achieve the project goal?


- Conduct market research to identify the target audience and their preferences.


- Develop a marketing strategy that includes online and offline channels such as social media, email marketing, and partnerships with relevant organizations.


- Create a launch plan outlining the timeline, key activities, and responsible parties.


- Design promotional materials and assets for the product launch.


- Analyze the effectiveness of the strategy and make recommendations for future improvements.



Final deliverables:


- A comprehensive marketing strategy document.


- A detailed product launch plan.


- Promotional materials for the launch.


- An analysis report on the strategy's effectiveness.


How will you support learners in completing the project?

We're really supportive of students and will provide support as needed. The Founder of My Awesome Puzzles is happy to jump on calls (video or phone) as needed to support students.

What skills or technologies will help learners to complete the project?


In order to complete this project, students should have or be willing to learn:


- Marketing and market research skills.


- Strategic planning and project management.


- Graphic design and content creation.


- Data analysis and reporting.

About the company

We've taken a twist on a classic game, the word search! Our unique 4-word word search books are sure to challenge and educate people. But wait, there's more! We can also make fully customized, branded word search books for organizations around North America!