The Easy Snack Corp. aims to enhance its brand presence and consumer engagement through a strategic social media initiative. The project involves creating a comprehensive social media strategy and calendar designed to boost consumer awareness and drive traffic to the company's website. Additionally, the project will focus on developing educational content that promotes healthy eating, aligning with the brand's values. To tailor the marketing and branding strategy effectively, the team will conduct customer discovery interviews to gain deeper insights into the target audience's preferences and behaviours. This project provides an opportunity for learners to apply their knowledge of marketing, consumer behaviour, and digital content creation in a real-world context. The ultimate goal is to create a cohesive strategy that strengthens The Easy Snack Corp.'s market position and resonates with its target consumers.

The deliverables for this project include a detailed social media strategy and calendar that outlines planned content and engagement tactics. Learners will also produce a series of educational social media and blog posts focused on healthy eating. Additionally, a report summarizing the findings from customer discovery interviews will be developed, along with a refined marketing and branding strategy based on these insights. These deliverables will collectively support The Easy Snack Corp.'s efforts to enhance brand awareness and consumer connection.