The Easy Snack Corp. is seeking innovative and compliant packaging designs for its range of snack products. The project aims to create visually appealing packaging that adheres to the Canadian Food Inspection Agency's regulations. The goal is to ensure that the packaging not only meets legal standards but also resonates with the target demographic. Learners will apply their graphic design skills to develop packaging concepts that align with the brand's vision and mission. Additionally, the project involves conducting A/B testing with the target audience to gather feedback on design preferences and brand alignment. This project provides an opportunity for learners to bridge classroom knowledge with real-world applications in the food industry, focusing on both regulatory compliance and consumer engagement.

The project deliverables include a set of compliant packaging designs for several snack products, incorporating feedback from A/B testing. Learners will present a report detailing the design process, testing methodology, and findings on consumer preferences. The final deliverables should demonstrate an understanding of regulatory requirements and effectively communicate the brand's vision through design.