The Easy Snack Corp. is looking to enhance its presence and sales performance at in-person markets in London, Ontario. The primary goal of this project is to support the company's sales and marketing efforts by engaging with customers in a sociable manner and effectively converting them into loyal buyers. Learners will have the opportunity to apply their classroom knowledge of marketing principles and customer engagement strategies to real-world scenarios. The project involves developing a comprehensive sales strategy tailored to the unique dynamics of in-person markets. By understanding customer behavior and preferences, the team will craft innovative approaches to boost sales and brand recognition. This project is designed to be completed by a team of marketing students who can collaboratively devise and implement effective sales tactics.

The project deliverables include a detailed sales strategy document that outlines specific tactics for engaging customers and increasing sales at in-person markets. Additionally, the team will create a customer engagement plan that includes scripts and techniques for sociable interactions. A final presentation will summarize the strategy and engagement plan, highlighting key insights and recommendations for The Easy Snack Corp. to implement.