Snack Packaging Design and Consumer Testing

The Easy Snack Corp. is seeking innovative and compliant packaging designs for its range of snack products. The project aims to create visually appealing packaging that adheres to the Canadian Food Inspection Agency's regulations. The goal is to ensure that the packaging not only meets legal standards but also resonates with the target demographic. Learners will apply their graphic design skills to develop packaging concepts that align with the brand's vision and mission. Additionally, the project involves conducting A/B testing with the target audience to gather feedback on design preferences and brand alignment. This project provides an opportunity for learners to bridge classroom knowledge with real-world applications in the food industry, focusing on both regulatory compliance and consumer engagement.

Inventory Optimization and Workflow Enhancement for The Easy Snack Corp.

The Easy Snack Corp. is seeking to enhance its operational efficiency by developing a comprehensive inventory tracker for raw materials and finished goods. The current workflow lacks a streamlined process for tracking inventory levels, leading to potential inefficiencies and stock discrepancies. The goal of this project is to create a digital tool that accurately monitors inventory, ensuring optimal stock levels and reducing waste. Additionally, the project aims to identify and address gaps in the existing operations workflow, proposing digital solutions to enhance productivity. By applying classroom knowledge in inventory management and digital tool development, learners will gain practical experience in optimizing business operations. The project will involve analyzing current processes, designing a user-friendly inventory tracking system, and recommending improvements to the workflow.

Market Engagement and Sales Strategy Development for The Easy Snack Corp.

The Easy Snack Corp. is looking to enhance its presence and sales performance at in-person markets in London, Ontario. The primary goal of this project is to support the company's sales and marketing efforts by engaging with customers in a sociable manner and effectively converting them into loyal buyers. Learners will have the opportunity to apply their classroom knowledge of marketing principles and customer engagement strategies to real-world scenarios. The project involves developing a comprehensive sales strategy tailored to the unique dynamics of in-person markets. By understanding customer behavior and preferences, the team will craft innovative approaches to boost sales and brand recognition. This project is designed to be completed by a team of marketing students who can collaboratively devise and implement effective sales tactics.

Social Media Strategy and Consumer Insight Development for The Easy Snack Corp.

The Easy Snack Corp. aims to enhance its brand presence and consumer engagement through a strategic social media initiative. The project involves creating a comprehensive social media strategy and calendar designed to boost consumer awareness and drive traffic to the company's website. Additionally, the project will focus on developing educational content that promotes healthy eating, aligning with the brand's values. To tailor the marketing and branding strategy effectively, the team will conduct customer discovery interviews to gain deeper insights into the target audience's preferences and behaviours. This project provides an opportunity for learners to apply their knowledge of marketing, consumer behaviour, and digital content creation in a real-world context. The ultimate goal is to create a cohesive strategy that strengthens The Easy Snack Corp.'s market position and resonates with its target consumers.