Lead Services is exploring the development of a new disaster management software aimed at improving response and recovery efforts during natural and man-made disasters. The goal of this project is to conduct comprehensive market research to identify potential competitors, target customer segments, and key features that are in demand. The project will involve analyzing current market trends, evaluating existing software solutions, and understanding the needs of emergency management professionals. By leveraging classroom knowledge in market research methodologies, students will gain practical experience in gathering and interpreting data, conducting SWOT analyses, and identifying opportunities for innovation. This project will provide valuable insights that will guide Lead Services in the strategic planning and development of their new software product.

The deliverables for this project include a detailed market research report that outlines the competitive landscape, target market segments, and recommended features for the new disaster management software. The report should also include a SWOT analysis and a summary of key findings. Additionally, a presentation summarizing the research findings and recommendations will be prepared for Lead Services' management team. These deliverables will provide actionable insights to inform the company's product development strategy.