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Gully Klassics
Toronto, Ontario, Canada
SO
Director
(1)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Operations Sales strategy
Project scope
What is the main goal for this project?

Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate.

This will involve several different steps for the students, including:

  • Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols.
  • Researching industry sales processes and lead generation strategies.
  • Create recommendations that will improve our leads and conversion rate.
  • Writing new sales scripts for both phone calls and emails.
  • Creating an updated sales process handbook.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

  • Evaluated our current sales process.
  • Researched competitors' sales processes.
  • Created recommendations on how to improve our sales process.
  • Written new sales scripts to generate better leads.
  • Created an updated sales process handbook.

Bonus steps would include:

  • Creating multiple versions of the sales script tailored to our different products.

Final deliverables should include

  • A sales process handbook with general information and scripts.
  • A report with all research, recommended solutions and an implementation plan.
  • A 20-minute presentation on the report and handbook.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • What is our target conversion rate?
  • Which specific parts of our sales process need the most improvement?
  • Who is the typical target audience that we pitch to?
  • Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Research and analysis.
  • Verbal and written communication.
  • Sales and lead generation..

Nice to haves for students include

  • Experience in a sales-related role.

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.

Supported causes
Gender equality
About the company

At Gully Klassics, we believe that style and ambition go hand in hand. That's why we've created a luxury streetwear brand that's all about making a statement. Whether you're a go-getter, a trailblazer, or a dreamer, we want to help you look and feel your best as you chase your goals.
Our designs are unique and impactful, capturing the spirit of hustle and determination that defines our customers. We're passionate about quality and attention to detail, so you can trust that every piece in our collection is made with care and precision. From the materials we use to the way our clothing is constructed, we're committed to delivering nothing but the best. We know that fashion is about more than just looking good. It's about feeling confident and empowered, no matter what life throws your way. That's why we're dedicated to creating streetwear that not only turns heads but also elevates your lifestyle. So if you're ready to take your wardrobe to the next level, Gully Klassics is your brand.