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Cloudport Digital Marketing Strategy

Open

Cloudport

Toronto, Ontario, Canada

Sheldon Lawrence

Employer

(1)

Preferred learners

Canada
Academic experience

Skills

content creation target audience machine learning chatbot content strategy drip marketing cloud migration digital marketing software development business intelligence

Project scope

What is the main goal for this project?: The main goal of this project is to create a comprehensive digital marketing strategy for Cloudport that relates to AI, machine learning, mobile and web software development, cloud migration and optimization, business intelligence modernization, includes landing pages, drip marketing, chatbot content, and blog content to increase user engagement.
What tasks will learners need to complete to achieve the project goal?: To achieve the project goal, learners will need to complete the following tasks:

- Researching the target audience and creating buyer personas.

- Developing a content strategy and creating content for the website and blog.

- Creating landing page content and optimizing them for conversions.

- Setting up and managing drip campaigns.

- Creating content for a chatbot.

- Measuring and analyzing the results of the digital marketing strategy.
What is the main goal for this project?: The main goal of this project is to create a comprehensive digital marketing strategy for Cloudport that relates to AI, machine learning, mobile and web software development, cloud migration and optimization, business intelligence modernization, includes landing pages, drip marketing, chatbot content, and blog content to increase user engagement.
What tasks will learners need to complete to achieve the project goal?: To achieve the project goal, learners will need to complete the following tasks:

- Researching the target audience and creating buyer personas.

- Developing a content strategy and creating content for the website and blog.

- Creating landing page content and optimizing them for conversions.

- Setting up and managing drip campaigns.

- Creating content for a chatbot.

- Measuring and analyzing the results of the digital marketing strategy.
How will you support learners in completing the project?: I will support learners with up to 3 hours per week and access to company information. Options for marketing tools.

About the company

https://Cloudport.it
11 - 50 employees
It & computing

Cloudport provides custom technology consulting