Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
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As a pharmaceutical company, our primary goal is creating products that are closely aligned with physicians wants and needs. We have recently created a new product to increase the breadth of our product line by marketing to end consumers. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors.
Tasks may involve:
- Analyzing trends within competitive analysis and reporting this to the team.
- Determining the best way to reach customers and how to drive engagement to our website and ecommerce platform.
- Creating a marketing plan within a designated budget to maximize our exposure to target audiences.
- What tasks will learners need to complete to achieve the project goal?
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By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Created a competitive analysis on other compounding pharmacies in Canada.
- Created a report on secondary findings of marketing opportunities for new product launch.
- Presented a marketing strategy to management.
- What is the main goal for this project?
-
As a pharmaceutical company, our primary goal is creating products that are closely aligned with physicians wants and needs. We have recently created a new product to increase the breadth of our product line by marketing to end consumers. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors.
Tasks may involve:
- Analyzing trends within competitive analysis and reporting this to the team.
- Determining the best way to reach customers and how to drive engagement to our website and ecommerce platform.
- Creating a marketing plan within a designated budget to maximize our exposure to target audiences.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Created a competitive analysis on other compounding pharmacies in Canada.
- Created a report on secondary findings of marketing opportunities for new product launch.
- Presented a marketing strategy to management.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- The customer segments our brand primarily caters to.
- Information about our products/services.
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Environmental analysis.
- Market research and analysis.
- Customer feedback outreach.
Nice to haves for students include
- Previous marketing or sales-related experience.
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.
Supported causes
About the company
- https://restorepharmaceuticals.com/
- 2 - 10 employees
- Hospital, health, wellness & medical
Restore Pharmaceuticals is a specialty compounding pharmacy dedicated to expertise and innovation with over 100 000 patients and a license to ship nationally. Our products are more effective than over the counter products, because of the Delivra delivery system. Delivra base cream can deliver a broad range of molecules and compounds directly through the skin, providing rapid, deep penetration followed by slow release of active Ingredients for safe and effective results.
Our team consists of an on-site lab, experienced pharmacists, technicians, chemists and sales personnel who work together to provide the optimal solution for our patients needs. Our Telemedicine addition allows patients to contact a physician and receive their individual prescription all from the comfort of your own home.