Strategic Marketing Plan Development for Clothing Brand

The interns will work together to develop a strategic marketing plan that will help our clothing brand sell our products to major retailers and drive sales on our e-commerce site. The plan will include recommendations for the marketing mix, social media, external analysis, and integrated online/offline communication strategies. The interns will deliver a comprehensive report and presentation outlining their research, analysis, and recommendations for the company to implement.

Advertising and PR Campaign Plan for Gully Klassics in the U.S. Market

The main goal for the project is to create a comprehensive advertising and PR campaign plan to promote Gully Klassics in the U.S. market. This will involve several different steps for the students, including:- Conducting market research to understand the target audience and competitors in the U.S. market.- Developing a creative advertising strategy that aligns with Gully Klassics' brand identity and values.- Creating a PR plan to generate positive media coverage and brand awareness.- Identifying key advertising channels and platforms to reach the target audience effectively.- Setting clear campaign objectives and KPIs to measure the success of the advertising and PR efforts.

Sales Process Optimization

Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate.This will involve several different steps for the students, including:Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols.Researching industry sales processes and lead generation strategies.Create recommendations that will improve our leads and conversion rate.Writing new sales scripts for both phone calls and emails.Creating an updated sales process handbook.

International Marketing Plan for Gully Klassics

The main goal for the project is to create an international marketing plan for Gully Klassics to enter the U.S. market with their products. This will involve several different steps for the students, including:- Researching the U.S. market and identifying target demographics and consumer behavior.- Analyzing the competitive landscape and identifying key competitors in the streetwear industry.- Developing a marketing strategy tailored to the U.S. market, including branding, pricing, and distribution channels.- Creating a promotional plan to raise brand awareness and drive sales in the U.S.- Identifying potential partnerships or collaborations with U.S. influencers or retailers.