Marketing Strategy Plan
Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
We want students to help us build a marketing strategy plan to grow and engage our target market. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
- What tasks will learners need to complete to achieve the project goal?
-
A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition.
- Lead generation. Finding prospects.
- Brand awareness. Making those prospects aware of your company and its products.
- Brand consideration. Getting prospects to think of you.
- Sales. Convincing prospects to buy from you.
- What is the main goal for this project?
-
We want students to help us build a marketing strategy plan to grow and engage our target market. We’d like to know how we can maximize the use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
- What tasks will learners need to complete to achieve the project goal?
-
A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition.
- Lead generation. Finding prospects.
- Brand awareness. Making those prospects aware of your company and its products.
- Brand consideration. Getting prospects to think of you.
- Sales. Convincing prospects to buy from you.
- How will you support learners in completing the project?
-
Students will connect directly with the employer for mentorship and supervision throughout the project.
Weekly education meetings with high-level staff
Regular supervisor meetings
Extensive library of 195+ recorded education sessions
- What skills or technologies will help learners to complete the project?
-
Various aspect of business marketing including
- Brand awareness
- Marketing channels
- Marketing budget creation
- Video Marketing
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Content Marketing
- Data / Analytics
- Understand Design Thinking & Planning
- Be Tech Savvy
- Be Persuasive
- Highlight Your Unusual Skills.
About the company
- https://taxreviews.ca/
- 51 - 200 employees
- Sales, Technology, Banking & finance, Marketing & advertising
At Canada Tax Reviews, our tax recovery specialists are standing by and waiting to talk to you about your taxes. Our team is specially trained and uses some of the best software to uncover ALL of the taxes, grants, benefits, errors, and unclaimed credits that are available to you.