Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Our company goal is to leverage our staffing services and company mission to SAAS startups to provide the technical staff they need at a monthly price they can afford.
Together with our marketing team, we would like students to design new promotional material for this new product and conduct market research to create a case study of a price point. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products, and services.
- Assessing our existing marketing strategy and efforts.
- Recommending marketing tactics to promote our services such as exclusive previews and introductory offers.
- Designing promotional material for various media.
- Making multiple versions of marketing materials and testing them for comparison.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market and services
- Assessment of our marketing strategy
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Creating and testing price points to market to our prospects
- Creating and testing marketing materials
Final deliverables should include:
- A price analysis based on the market standard with a competitive advantage.
- Branded templates based on brand guidelines.
- A final report on marketing plan.
- What is the main goal for this project?
-
Our company goal is to leverage our staffing services and company mission to SAAS startups to provide the technical staff they need at a monthly price they can afford.
Together with our marketing team, we would like students to design new promotional material for this new product and conduct market research to create a case study of a price point. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products, and services.
- Assessing our existing marketing strategy and efforts.
- Recommending marketing tactics to promote our services such as exclusive previews and introductory offers.
- Designing promotional material for various media.
- Making multiple versions of marketing materials and testing them for comparison.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market and services
- Assessment of our marketing strategy
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Creating and testing price points to market to our prospects
- Creating and testing marketing materials
Final deliverables should include:
- A price analysis based on the market standard with a competitive advantage.
- Branded templates based on brand guidelines.
- A final report on marketing plan.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of the target market
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Product or service launch
- Market research and marketing strategy
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
Supported causes
About the company
- https://www.vitalstaffing.org
- 0 - 1 employees
- Human resources & recruitment
Our mission at Vital Staffing, is to bridge the gap between opportunities in the tech industry and underserved communities. We are committed to empowering diversity and inclusion by ensuring equal access to career opportunities for all individuals, regardless of background. By focusing on empowering the workforce for people of color, we aim to create a more equitable and inclusive environment where everyone has the opportunity to thrive and succeed. Through our efforts, we strive to make a positive impact on individuals, businesses, and communities alike.