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Musey
London, Ontario, Canada
Maheshi Wanasundara
Maheshi Wanasundara She / Them
Founder
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative Fashion design Branding & style guides Illustration Internal communications Workplace culture
Project scope
What is the main goal for this project?

The main goal for the project is to create a visually appealing Musey mood board that reflects the brand's identity, values, and essence. This project aims to capture the cultural richness, sustainability, and artistic elements that define Musey.


This will involve several different steps for the students, including:


  • Researching and understanding Musey's brand identity, values, and essence.
  • Curating images, colors, and textures that represent the cultural richness, sustainability, and artistic elements of Musey.
  • Creating a digital or physical mood board that visually communicates the brand's identity and values.
  • Presenting the mood board to the Musey team for feedback and revisions.
  • Finalizing the mood board based on feedback and delivering the completed project.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


  • A digital mood board that reflects Musey's brand identity, values, and essence.
  • A presentation to the Musey team explaining the creative choices and elements included in the mood board.
  • Revisions based on feedback from the Musey team and a finalized mood board that accurately represents the brand.



Final deliverables:


- The completed Musey mood board in a format agreed upon with the company.


- A presentation deck outlining the creative process and decisions made during the project.


How will you support learners in completing the project?
  1. Staff Guidance: Expert mentors will provide personalized guidance and feedback throughout the project.
  2. Access to Design Tools: Learners will have full access to cutting-edge design tools and software required for creating the Musey mood board.
  3. Resource Library: A curated library of Musey's visual assets, brand guidelines, and relevant data will be available to students.
  4. Collaborative Platforms: Online collaboration platforms will facilitate teamwork, discussions, and resource sharing.
  5. Regular Check-ins: Scheduled check-ins with mentors will ensure learners are on track and receive timely support.
  6. Workshop Sessions: Specialized workshops on design principles, branding, and visual storytelling will enhance learners' skills.
  7. Community Engagement: Learners can engage with the Musey community, fostering a collaborative and creative environment.
  8. Access to Musey's Archives: In-depth insights into Musey's journey, stories, and cultural impact will be accessible for inspiration and context.


What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:


  • Graphic design principles and tools.
  • Brand identity and visual communication.
  • Cultural awareness and sensitivity.
  • Presentation skills for effectively communicating creative choices and concepts.



Nice to haves for students include


- Experience with creating mood boards or visual storytelling.


- Knowledge of sustainable design practices.

Supported causes
Decent work and economic growth
About the company
  • https://www.musey.ca
  • 0 - 1 employees
  • Apparel & fashion, Arts, Business services, Education, Trade & international business

Musey is a dynamic social enterprise rooted in a mission to fuse art, sustainability, and community impact. Founded by Maheshi Wanasundara, Musey draws strength from her diverse educational background, blending studies in biology, psychology, women and gender studies, and healthcare management. With over a decade of experience in non-profit and government sectors, Maheshi brings experience in community building and impactful initiatives.

Musey stands as a testament to Maheshi's commitment to positive change. It is more than a business; it's a movement towards fair trade, sustainability, and community enrichment. The venture envisions a world where art becomes a catalyst for positive transformations, echoing through sustainable practices and cultural richness. Musey connects artisans with a global audience, curating a marketplace that transcends mere transactions, fostering an ecosystem of shared stories, cultural diversity, and environmental responsibility. In essence, Musey is not just an online platform; it is a bridge that unites creators, consumers, and communities, embodying the spirit of conscious commerce and creative collaboration.