Les Solutions ZEDM Inc. is seeking to enhance its digital presence and streamline its marketing efforts. The project aims to develop a comprehensive digital marketing strategy that aligns with the company's objectives and targets the right audience effectively. The team will focus on creating a cohesive branding strategy, optimizing online advertising, and enhancing lead generation processes. Key tasks include defining a customer persona to tailor marketing efforts, setting up and optimizing Google Ads for better reach and engagement, and developing a sales funnel strategy to convert leads into customers. Additionally, the project involves managing social media accounts to boost brand visibility and writing engaging blog articles to attract and inform potential clients. This project offers learners the opportunity to apply their marketing knowledge and skills in a real-world context, ensuring a practical learning experience.

The project deliverables will include a detailed branding strategy and kit that encapsulates the company's identity and values. Learners will also provide a fully optimized Google Ads campaign, complete with performance metrics and recommendations for future improvements. A comprehensive customer persona document will be created to guide marketing efforts. Additionally, the team will deliver a structured sales funnel strategy and a content calendar for social media management. Finally, a series of blog articles will be produced, showcasing the company's expertise and engaging the target audience.