The project involves creating a comprehensive market expansion report for Capability Career Group, a company specializing in 360-degree workplace solutions. The goal is to identify new market opportunities and strategies to effectively target diverse workplace needs. The report should analyze current market trends, potential customer segments, and competitive landscape. Additionally, the project requires the development of five impactful alternative names for the company, each reflecting its mission and values. These names should resonate with the target audience and enhance the company's brand identity. The project aims to provide actionable insights and creative branding solutions to support the company's growth and market positioning. Also add a more appealing website & logo to showcase this new organization identity

The deliverables for this project include a detailed market expansion report and a list of five alternative company names. The report should outline key market opportunities, strategies for market penetration, and a competitive analysis. Each proposed company name should be accompanied by a rationale explaining its potential impact and alignment with the company's vision. A more appealing website & logo to showcase this new organization identity