Project scope
Categories
Market research Competitive analysis Market expansion Marketing strategySkills
brand communication corporate branding brand alignment market opportunities market segmentationSocrates Advice seeks to refine its business strategy to enhance its market position and customer engagement. The project involves a comprehensive evaluation of the current business plan, aiming to identify areas for strategic improvement. Learners will conduct in-depth market research to analyze competitors, uncover industry trends, and pinpoint opportunities and differentiators that Socrates Advice can leverage.
The goal is to develop actionable strategies that align with the company's objectives and enhance its competitive edge. This project provides learners with the opportunity to apply their knowledge of business analysis, strategic planning, and market research in a real-world context, fostering skills in critical thinking and strategic decision-making.
- A detailed report evaluating Socrates Advice’s current business plan with strategic recommendations for improvement.
- A comprehensive market research report identifying industry trends, opportunities, and differentiators.
- A strategic engagement plan outlining methods to connect with potential customers and expand market reach.
These deliverables will collectively provide Socrates Advice with actionable insights and strategies to enhance its business operations and market presence.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
At Socrates Advice, we made it our mission to help teams improve how they deliver software. Our innovative solution observes and analyzes how teams work so that it can provide concrete advice to help them improve their behaviours and habits.
We're looking for a passionate UI/UX Design Intern to join us and contribute to the design of our mobile first website application.