Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The goal of this project is to create a social media campaign for EdTek Services with a focus on small to medium-sized businesses on LinkedIn. The campaign material will be re-used for Facebook and email marketing campaigns where possible.
Deliverables will include marketing graphics highlighting a specific product or service (example uploaded below). Or, if the intern's skills allow, 20-30-second video clips that highlight a specific product or service.
- What tasks will learners need to complete to achieve the project goal?
-
This will involve several different steps for the students, including:
- Research EdTek Services' services, products, and target audience.
- Developing a content strategy to engage with potential customers on LinkedIn.
- Creating content for the campaign, such as posts, videos, and images.
- Crafting compelling copy for the posts.
- Optimizing the campaign for maximum engagement.
Deliverables will include:
- Marketing graphics highlighting a specific product or service. See example posted below.
- Or, if the intern's skills allow, 20-30-second video clips that highlight a specific product or service.
- What is the main goal for this project?
-
The goal of this project is to create a social media campaign for EdTek Services with a focus on small to medium-sized businesses on LinkedIn. The campaign material will be re-used for Facebook and email marketing campaigns where possible.
Deliverables will include marketing graphics highlighting a specific product or service (example uploaded below). Or, if the intern's skills allow, 20-30-second video clips that highlight a specific product or service.
- What tasks will learners need to complete to achieve the project goal?
-
This will involve several different steps for the students, including:
- Research EdTek Services' services, products, and target audience.
- Developing a content strategy to engage with potential customers on LinkedIn.
- Creating content for the campaign, such as posts, videos, and images.
- Crafting compelling copy for the posts.
- Optimizing the campaign for maximum engagement.
Deliverables will include:
- Marketing graphics highlighting a specific product or service. See example posted below.
- Or, if the intern's skills allow, 20-30-second video clips that highlight a specific product or service.
- How will you support learners in completing the project?
-
Introduction meeting to walk through the market, our customer profile, and the message we want to disseminate to the marketplace.
2-3 weekly meetings to review progress and brainstorm options.
Provide access to our multimedia licenses for photos, graphics, and video and audio clips.
Provide access to our SEO reports on keywords.
Provide access to and training on our 2 AI-assisted copywriting software.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Social media marketing and content creation.
- Copywriting.
- Digital analytics.
- Graphic design.
- Video editing.
About the company
- https://www.middlehouse.ca
- 2 - 10 employees
- Real estate
Toronto has a real housing crisis, in terms of lack of homes and affordability. Currently the real estate industry, due largely to zoning restrictions, was limited to urban sprawl or high density options. Thankfully, the city has responded and now there is a real opportunity to create an alternative in the form of the missing middle. Realizing these challenges but also an opportunity to lead the change, we created MiddleHouse to create fourplexes and ADUs, so people at all ages can live in low-rise, but higher density options in quiet neighbourhoods.. At MiddleHouse, we have a passion for cities, the environment, vibrant walkable neighbourhoods and projects that respect both neighbours and the street.