Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to discover the ideal customer persona for CaffeBerry.co's new health food with Coffee fruit. This will involve creating storyboards and user journeys to understand the needs, preferences, and behaviors of potential customers. The project aims to identify whether the target audience is gym goers, health enthusiasts, or environmentally conscious individuals.
- What tasks will learners need to complete to achieve the project goal?
-
- Conduct research on gym goers, health enthusiasts, and environmentally conscious individuals to understand their demographics, psychographics, and behaviors.
- Create storyboards and user journeys to visualize the customer experience and identify pain points and opportunities for the new health food product.
- Analyze the data collected to identify commonalities and differences between the three potential customer personas.
- Develop detailed profiles for each ideal customer persona, including their motivations, goals, and preferences.
- Present the findings and recommendations based on the discovered ideal customer persona.
- What is the main goal for this project?
-
The main goal for the project is to discover the ideal customer persona for CaffeBerry.co's new health food with Coffee fruit. This will involve creating storyboards and user journeys to understand the needs, preferences, and behaviors of potential customers. The project aims to identify whether the target audience is gym goers, health enthusiasts, or environmentally conscious individuals.
- What tasks will learners need to complete to achieve the project goal?
-
- Conduct research on gym goers, health enthusiasts, and environmentally conscious individuals to understand their demographics, psychographics, and behaviors.
- Create storyboards and user journeys to visualize the customer experience and identify pain points and opportunities for the new health food product.
- Analyze the data collected to identify commonalities and differences between the three potential customer personas.
- Develop detailed profiles for each ideal customer persona, including their motivations, goals, and preferences.
- Present the findings and recommendations based on the discovered ideal customer persona.
- How will you support learners in completing the project?
-
Mentorship will be offered to the students from the COO via email and Zoom calls either weekly or as-needed basis
- What skills or technologies will help learners to complete the project?
-
Skills needed to successfully complete the project:
- Market research and analysis
- User experience (UX) design
- Data analysis and interpretation
- Creativity and storytelling
- Presentation and communication skills
Supported causes
About the company
- https://CaffeBerry.co
- 2 - 10 employees
- Food & beverage, Hospital, health, wellness & medical
CaffeBerry.co is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.