- Location
- Toronto, Ontario, Canada
- Bio
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I am the founder and President of EdTek Services. I have been “in the trenches” of online education since 1996 when I helped establish one of the first fully online learning programs for the G8 Research Group at Trinity College, University of Toronto.
From 1997 until 2003 I was both a client of and a Regional Director for eCollege during that company’s explosive growth and witnessed the launch of some of the biggest players in distance learning.
In 2003 I founded EdTek Services and partnered with leading technology and content companies to develop a package of eLearning products and services focused on helping small and medium-size training and education providers navigate the challenging process of designing, implementing, and successfully running their eLearning programs.
I live in Toronto with my partner and daughter.
- Companies
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Fredericton, New Brunswick, Canada -
Kensington, Maryland, United States
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- Categories
- Graphic design Videography Search engine optimization Copy writing Website development
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Recent projects
Social Media Campaign
The goal of this project is to create a social media campaign for EdTek Services with a focus on small to medium-sized businesses on LinkedIn. The campaign material will be re-used for Facebook and email marketing campaigns where possible.Deliverables will include marketing graphics highlighting a specific product or service (example uploaded below). Or, if the intern's skills allow, 20-30-second video clips that highlight a specific product or service.
Website Page Creation
Our company has been serving thousands of customers for decades. However, our current website requires updating. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information.This will involve several different steps for the students, including:Review our competitor's websites and identify and research useful web pages that can be included on our website.Creating new pages for the website, with our assistance in providing the content.Reviewing and updating old web pages to ensure consistency of information.Bonus steps in the process would also include:Recommending potential upgrades or features that can be included in the website
Website Development
Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers.We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress.This will involve several different steps for the students, including:Researching different site-building tools and their associated advantages / disadvantages.Conducting a needs analysis to determine which platform is most suitable.Building a website, with our assistance in providing the content.Providing training on updating and maintaining the website.Bonus steps in the process would also include:Testing prototypes with customers and refining ideas with feedback.
Email Marketing Campaign
Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers.We would like to work with students to design a new email marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, email marketing campaign goals and target market.Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.Identifying metrics to monitor throughout the campaign.Bonus steps in the process would also include:Identifying ways to personalize emails for customers based on market segmentation.