Social Media Campaign

The goal of this project is to create a social media campaign for EdTek Services with a focus on small to medium-sized businesses on LinkedIn. The campaign material will be re-used for Facebook and email marketing campaigns where possible.Deliverables will include marketing graphics highlighting a specific product or service (example uploaded below). Or, if the intern's skills allow, 20-30-second video clips that highlight a specific product or service.

Website Page Creation

Our company has been serving thousands of customers for decades. However, our current website requires updating. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information.This will involve several different steps for the students, including:Review our competitor's websites and identify and research useful web pages that can be included on our website.Creating new pages for the website, with our assistance in providing the content.Reviewing and updating old web pages to ensure consistency of information.Bonus steps in the process would also include:Recommending potential upgrades or features that can be included in the website

Website Development

Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers.We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress.This will involve several different steps for the students, including:Researching different site-building tools and their associated advantages / disadvantages.Conducting a needs analysis to determine which platform is most suitable.Building a website, with our assistance in providing the content.Providing training on updating and maintaining the website.Bonus steps in the process would also include:Testing prototypes with customers and refining ideas with feedback.

Real Estate Pro Forma Creation and Analysis

Our firm, MiddleHouse, is a start up focused on creating housing solutions in Toronto. The project will involve using our existing pro forma and expanding it's functionality to include analysis for different condo and rental strategies. This will involve:Extensive knowledge of Excel.Using mathematical and statistical tools to analyze private and public data.Evaluating metrics associated with the risk level of our company such as interest rate volatility, correlations for returns, cash flows and input constraints such as construction and land costs.Building a financial risk model including sensitivity analysis to determine the reliability of the model’s findings.Creating a report to present the results and recommendations from various forms of analysis to be presented to the project manager.