Competitor Campaign Analysis for Referral and Retaining Strategies

GiftAFeeling Inc. seeks to enhance its marketing strategies by understanding how competitors successfully implement referral and return customer campaigns. The goal of this project is to conduct a comprehensive competitor analysis to identify effective tactics and strategies used in the industry. By examining competitors' approaches, GiftAFeeling Inc. aims to refine its own campaigns to increase customer retention and referral rates. The project involves researching competitors' marketing materials, analyzing their customer engagement strategies, and identifying key success factors. This analysis will provide insights into industry trends and best practices, enabling GiftAFeeling Inc. to improve its competitive edge in the market. - Conduct a detailed analysis of competitors' referral and returning customer campaigns. - Identify successful strategies and tactics used by competitors. - Analyze marketing materials and customer engagement strategies. - Provide insights into industry trends and best practices.

Customizable Product Page Redesign

GiftAFeeling Inc. is launching a new sister company and requires the development of product pages that align with modern UX/UI principles. The goal of this project is to design and create intuitive, visually appealing product pages that enhance user experience and facilitate seamless navigation. The project involves analyzing the current website flow and identifying areas for improvement to ensure a cohesive and efficient user journey. Learners will apply their classroom knowledge of UX/UI design to create wireframes and prototypes, focusing on user-centric design principles. This project provides an opportunity to work on real-world design challenges, enhancing both technical skills and creative problem-solving abilities. The team will collaborate to ensure that the new product pages reflect the brand's identity while optimizing functionality and aesthetics.

Event Sponsorship & Rebate Program Marketing Strategy Development

GiftAFeeling Inc. aims to enhance its B2B marketing efforts by promoting its events rebates and sponsorship program to event organizers. The primary goal is to create a compelling marketing strategy that highlights the mutual benefits for both event organizers and exhibitors/sponsors. This project will require a thorough understanding of the current market landscape and the unique selling propositions of GiftAFeeling's offerings. The team will analyze existing marketing materials, identify key target audiences, and develop a strategic plan to effectively communicate the value of the program. By leveraging classroom knowledge in marketing principles, students will gain hands-on experience in crafting a B2B marketing strategy that aligns with the company's objectives.

Personalized Gifting Program for Law Firms

GiftAFeeling Inc. aims to develop a personalized gifting program specifically tailored for law firms, utilizing Yeti and Stanley products. The goal is to create a unique and memorable gifting experience that aligns with the professional image and needs of legal professionals. This project will involve researching the preferences and requirements of law firms when it comes to corporate gifts, and designing a program that offers customization options for Yeti and Stanley products. The program should be easy to implement and manage, ensuring that law firms can effortlessly select and personalize gifts for their clients or employees. By focusing on high-quality, durable products, the program should enhance the brand image of both GiftAFeeling Inc. and the participating law firms.