Competitor Campaign Analysis for Referral and Retaining Strategies

GiftAFeeling Inc. seeks to enhance its marketing strategies by understanding how competitors successfully implement referral and return customer campaigns. The goal of this project is to conduct a comprehensive competitor analysis to identify effective tactics and strategies used in the industry. By examining competitors' approaches, GiftAFeeling Inc. aims to refine its own campaigns to increase customer retention and referral rates. The project involves researching competitors' marketing materials, analyzing their customer engagement strategies, and identifying key success factors. This analysis will provide insights into industry trends and best practices, enabling GiftAFeeling Inc. to improve its competitive edge in the market. - Conduct a detailed analysis of competitors' referral and returning customer campaigns. - Identify successful strategies and tactics used by competitors. - Analyze marketing materials and customer engagement strategies. - Provide insights into industry trends and best practices.

Customizable Product Page Redesign

GiftAFeeling Inc. is launching a new sister company and requires the development of product pages that align with modern UX/UI principles. The goal of this project is to design and create intuitive, visually appealing product pages that enhance user experience and facilitate seamless navigation. The project involves analyzing the current website flow and identifying areas for improvement to ensure a cohesive and efficient user journey. Learners will apply their classroom knowledge of UX/UI design to create wireframes and prototypes, focusing on user-centric design principles. This project provides an opportunity to work on real-world design challenges, enhancing both technical skills and creative problem-solving abilities. The team will collaborate to ensure that the new product pages reflect the brand's identity while optimizing functionality and aesthetics.

Non-Profit Grants Program Marketing Strategy

GiftAFeeling Inc. aims to enhance the visibility and reach of its $250 Grants Program, which supports nonprofits, schools, and community organizations by providing in-kind grants for promotional products. The project involves developing a comprehensive marketing strategy to effectively promote this program. Students will conduct a market and competitor analysis to understand the current landscape and identify opportunities for differentiation. The goal is to create a targeted marketing plan that highlights the benefits of the grants program and engages potential applicants. By leveraging classroom knowledge in marketing principles, students will devise innovative promotional tactics to increase program awareness and participation. The project will focus on digital marketing channels and community engagement strategies to maximize outreach.

School Merchandising Program Launch

GiftAFeeling Inc. aims to create and launch a school merchandise program targeting educational institutions such as schools, colleges, and universities. The goal is to market and sell promotional products through customized company stores or other effective channels. This project involves researching the needs and preferences of educational institutions, designing a range of appealing merchandise, and developing a marketing strategy to effectively reach the target audience. The project will also explore various sales platforms and distribution methods to ensure a seamless purchasing experience for schools. By leveraging classroom knowledge in marketing, business strategy, and product design, learners will gain practical experience in launching a real-world merchandising program.