Preferred learners
- Toronto, Ontario, Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Objective: Increase iCommute app sign-ups among post secondary students by developing and implementing a social media strategy.
Key Platforms: Instagram and Email.
Instagram Strategy:
- Post 5-7 times per week, focusing on the app's benefits, user experiences, and sustainable commuting.
- Daily stories for engagement (polls, Q&A, quizzes).
- Use campus-relevant hashtags and collaborate with student influencers.
- Develop Instagram reels as part of the social media strategy
Email Strategy:
- Reach out to university personnel for support in sharing iCommute info.
- Highlight iCommute's benefits for students and the campus community.
KPIs:
- Track sign-ups, engagement rates on Instagram, and email response rates.
Main Project Objective:
The primary objective is to increase the number of students signing up for the iCommute carpooling app, effectively addressing the need for sustainable and convenient transportation options within the student community.
Expected Outcome:
By the end of this project, we aim to have significantly boosted the user base of iCommute among students, demonstrating enhanced awareness and engagement with the app, as well as contributing to a more sustainable commuting culture on campus.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Final deliverables should include
- Marketing materials.
- Document System of Operation
- What is the main goal for this project?
-
Objective: Increase iCommute app sign-ups among post secondary students by developing and implementing a social media strategy.
Key Platforms: Instagram and Email.
Instagram Strategy:
- Post 5-7 times per week, focusing on the app's benefits, user experiences, and sustainable commuting.
- Daily stories for engagement (polls, Q&A, quizzes).
- Use campus-relevant hashtags and collaborate with student influencers.
- Develop Instagram reels as part of the social media strategy
Email Strategy:
- Reach out to university personnel for support in sharing iCommute info.
- Highlight iCommute's benefits for students and the campus community.
KPIs:
- Track sign-ups, engagement rates on Instagram, and email response rates.
Main Project Objective:
The primary objective is to increase the number of students signing up for the iCommute carpooling app, effectively addressing the need for sustainable and convenient transportation options within the student community.
Expected Outcome:
By the end of this project, we aim to have significantly boosted the user base of iCommute among students, demonstrating enhanced awareness and engagement with the app, as well as contributing to a more sustainable commuting culture on campus.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Final deliverables should include
- Marketing materials.
- Document System of Operation
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our marketing strategies
- Input on problems or anything else the students might encounter
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Business marketing and brand awareness
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
Supported causes
About the company
- https://www.icommute.app
- 2 - 10 employees
- Transport, trucking & railroad
Mobility Solution Startup