Digital Marketing

Objective: Increase iCommute app sign-ups among post secondary students by developing and implementing a social media strategy.Key Platforms: Instagram and Email.Instagram Strategy:Post 5-7 times per week, focusing on the app's benefits, user experiences, and sustainable commuting.Daily stories for engagement (polls, Q&A, quizzes).Use campus-relevant hashtags and collaborate with student influencers.Develop Instagram reels as part of the social media strategyEmail Strategy:Reach out to university personnel for support in sharing iCommute info.Highlight iCommute's benefits for students and the campus community.KPIs:Track sign-ups, engagement rates on Instagram, and email response rates.Main Project Objective:The primary objective is to increase the number of students signing up for the iCommute carpooling app, effectively addressing the need for sustainable and convenient transportation options within the student community.Expected Outcome:By the end of this project, we aim to have significantly boosted the user base of iCommute among students, demonstrating enhanced awareness and engagement with the app, as well as contributing to a more sustainable commuting culture on campus.

Social Media Marketing

Objective: Increase iCommute app sign-ups among post secondary students by developing and implementing a social media strategy.Key Platforms: Instagram and Email.Instagram Strategy:Post 5-7 times per week, focusing on the app's benefits, user experiences, and sustainable commuting.Daily stories for engagement (polls, Q&A, quizzes).Use campus-relevant hashtags and collaborate with student influencers.Develop Instagram reels as part of the social media strategyEmail Strategy:Reach out to university personnel for support in sharing iCommute info.Highlight iCommute's benefits for students and the campus community.KPIs:Track sign-ups, engagement rates on Instagram, and email response rates.Main Project Objective:The primary objective is to increase the number of students signing up for the iCommute carpooling app, effectively addressing the need for sustainable and convenient transportation options within the student community.Expected Outcome:By the end of this project, we aim to have significantly boosted the user base of iCommute among students, demonstrating enhanced awareness and engagement with the app, as well as contributing to a more sustainable commuting culture on campus.

New Market Entry Legality Assessment

The primary goal of this project is to conduct thorough legality assessments for entering new markets with your carpooling startup. This involves understanding and complying with the legal and regulatory frameworks specific to each new market you plan to expand into.