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MyRide901
Toronto, Ontario, Canada
AV
Co-Founder
(15)
3
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Marketing Advertising Digital marketing Market expansion Marketing strategy Social media marketing
Skills
performance analysis brand awareness marketing promotional materials user feedback social media campaigns market share management social media marketing mobile apps
Project scope
What is the main goal for this project?

The main goal for the project is to assist MyRide901, a vehicle management app company, in advertising their mobile app and expanding their market share. This will involve several different steps for the students, including:


- Creating a social media marketing plan to increase brand awareness and user engagement.


- Developing and implementing social media campaigns to promote the app's features and benefits.


- Analyzing and optimizing social media performance through data and analytics.


- Create compelling content for social media platforms.


Developing promotional materials such as videos, flyers, and posters.

 

- Identifying potential partnerships and sponsorships.

 

- Creating a customer loyalty program.


- Engaging with the app's user community to gather feedback and testimonials for marketing purposes.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- A comprehensive social media marketing plan for MyRide901.


- Implemented social media campaigns with documented performance analysis and optimization.


- Gathered user feedback and testimonials for marketing purposes.



Final deliverables should include


- A detailed report outlining the social media marketing plan and its implementation.


- Performance analysis and optimization documentation.


- Content collaboration examples.


- User feedback and testimonials gathered.


How will you support learners in completing the project?

We will be available for weekly stand up zoom meetings, as well as we use Slack for daily communication and Notion for managing tasks

Supported causes
Climate action
About the company

MyRide901 helps vehicle owners save time by providing a vehicle management app that captures and organizes receipts, images, and service documentation on a timeline that vehicle owners can share with others.