Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
In this project, we hope to gain insight into customer segments and patterns by analyzing market data on buying behaviors. This will help us enhance and refocus our marketing efforts by being able to identify the needs of each segment, reach them most effectively, and address any pain points they face. Students will research customer’s behavior through sales trends of various companies, analyze the data, create predictive models, and provide recommendations for how to move forward.
This will involve several different steps for the students, including:
- Analyzing market data to define different segments based on customer needs.
- Choosing appropriate metrics to examine the data, and analyzing it using data analysis software to identify trends and correlations.
- Creating predictive models for various outcomes the market may face.
- Creating a report with all findings from analysis conducted, including recommendations for next steps.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Define our various potential customer segments based on customer needs.
- Analyze market data of our segment using appropriate metrics.
- Create predictive models for various outcomes the market may face.
- Create a report with all research, analysis, and models used, and provide recommendations for next steps we should take to best reach each segment.
Bonus steps would include
- Including various options for recommendations and explaining the pros and cons of each one within the report.
Final deliverables should include
- A final report including all research, analysis, models, and recommendations.
- A 30-minute presentation to be presented to the project manager.
- What is the main goal for this project?
-
In this project, we hope to gain insight into customer segments and patterns by analyzing market data on buying behaviors. This will help us enhance and refocus our marketing efforts by being able to identify the needs of each segment, reach them most effectively, and address any pain points they face. Students will research customer’s behavior through sales trends of various companies, analyze the data, create predictive models, and provide recommendations for how to move forward.
This will involve several different steps for the students, including:
- Analyzing market data to define different segments based on customer needs.
- Choosing appropriate metrics to examine the data, and analyzing it using data analysis software to identify trends and correlations.
- Creating predictive models for various outcomes the market may face.
- Creating a report with all findings from analysis conducted, including recommendations for next steps.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Define our various potential customer segments based on customer needs.
- Analyze market data of our segment using appropriate metrics.
- Create predictive models for various outcomes the market may face.
- Create a report with all research, analysis, and models used, and provide recommendations for next steps we should take to best reach each segment.
Bonus steps would include
- Including various options for recommendations and explaining the pros and cons of each one within the report.
Final deliverables should include
- A final report including all research, analysis, models, and recommendations.
- A 30-minute presentation to be presented to the project manager.
- How will you support learners in completing the project?
-
Students will connect directly with the employer for mentorship Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What metrics hare typically used to track segments?
- Who are our target audiences?
- What customer segmentation and marketing problems do we want to focus on?
- Input on choices, problems or anything else the students might encounter. the project.
About the company
- https://911supply.ca
- 11 - 50 employees
- Retail
Since 1995, 911 Supply has proudly offered meaningful gear to hard-working Canadian professionals and adventurers alike, to optimize their performance when things are tough and they most need their equipment to work. Our experience and selection will help you prepare for what the world throws at you; whether you’re going out to the mean streets, the mountains, your backyard, or the other side of the world, you’ll have what you need.
We serve individuals, companies, and departments throughout all of Canada. Our retail location in Calgary is open six days a week and we strongly encourage you to come in and check us out. We are receiving shipments of new products all the time, and are always happy to help you with any questions you may have.
Mission - To gain absolute trust from the community of first responders in the quality equipment and industry leading service we provide so they can stay focused on keeping Canadian's safe.
Vision - 911 Supply ensures that Canadian First Responders get the right equipment and support to do their job expertly and most importantly, get home safe.
Values - Integrity, Teamwork, Community, Growth, Drive