Preferred learners
- Ontario, Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
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MyRide901 is vehicle management app currently targeting the B2C market. We want to leverage the success of the B2C app to enter the B2B/SAAS market. As a first step, we need to investigate opportunities within the B2B automotive management industry, and develop a entrance strategy.
The objective of this project is to investigate and develop a strategy for MyRide901 to enter the B2B/SAAS market by:
· Conducting market research to analyzing the B2B automotive management industry and identify key players, market size, and growth potential while understanding the needs, pain points, and expectations of B2B customers;
· Developing a tailored B2B business model canvas for MyRide90l that outlines key components such as value proposition, customer segments, channels, revenue streams, and partnerships;
· Identifying specific B2B customer segments (e.g., automotive dealerships, rental companies) to understand the unique needs and preferences of each segment;
· Determining competitive and profitable pricing strategies for MyRide901 B2B services;
· Developing a Go-to-Market Strategy that includes a clear plan for entering the B2B market; an outline of target regions, industries, and customer segments; sales channels and strategies to reach B2B customers; and an approach for B2B customer acquisition, onboarding, and support; and
· Defining key performance indicators (KPIs) for measuring success in B2B sales such as customer acquisition costs, customer lifetime value, and conversion rates.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
· Familiarity with our current, B2C target market, products and services will be a plus
· Understanding of the the B2B automotive management industry, including identification of key players, market size, and growth potential
· Assessment of our marketing strategy
· Recommendation of marketing tactics
· Recommendation of pricing strategies for MyRide901 B2B services for a specific market
· Key Performance Indicator recommendations
Final deliverables should include
· A B2B business model canvas for MyRide90l
· A Go-to-Market Strategy
· A 10-minute presentation
- What is the main goal for this project?
-
MyRide901 is vehicle management app currently targeting the B2C market. We want to leverage the success of the B2C app to enter the B2B/SAAS market. As a first step, we need to investigate opportunities within the B2B automotive management industry, and develop a entrance strategy.
The objective of this project is to investigate and develop a strategy for MyRide901 to enter the B2B/SAAS market by:
· Conducting market research to analyzing the B2B automotive management industry and identify key players, market size, and growth potential while understanding the needs, pain points, and expectations of B2B customers;
· Developing a tailored B2B business model canvas for MyRide90l that outlines key components such as value proposition, customer segments, channels, revenue streams, and partnerships;
· Identifying specific B2B customer segments (e.g., automotive dealerships, rental companies) to understand the unique needs and preferences of each segment;
· Determining competitive and profitable pricing strategies for MyRide901 B2B services;
· Developing a Go-to-Market Strategy that includes a clear plan for entering the B2B market; an outline of target regions, industries, and customer segments; sales channels and strategies to reach B2B customers; and an approach for B2B customer acquisition, onboarding, and support; and
· Defining key performance indicators (KPIs) for measuring success in B2B sales such as customer acquisition costs, customer lifetime value, and conversion rates.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
· Familiarity with our current, B2C target market, products and services will be a plus
· Understanding of the the B2B automotive management industry, including identification of key players, market size, and growth potential
· Assessment of our marketing strategy
· Recommendation of marketing tactics
· Recommendation of pricing strategies for MyRide901 B2B services for a specific market
· Key Performance Indicator recommendations
Final deliverables should include
· A B2B business model canvas for MyRide90l
· A Go-to-Market Strategy
· A 10-minute presentation
- How will you support learners in completing the project?
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All learners are supported in a highly-collaborative environment by a combination of experienced business and technical resources within the MyRide901 Team, including the Product Manager & Scrum Master, Architect & Back End Developer and HR & Operations. We continuously look for opportunities for learners to gain experience in a safe environment while imparting real-world experience we have within the team.
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
Skills
· SWOT Analysis: Ability to conduct a comprehensive SWOT analysis.
· Market Research: Data collection and analysis
· Business Modeling: Canvas creation
· Proficiency in selecting target regions, industries, and channels
· Proficiency in recommending and outlining B2B marketing materials and presentations
Tools:
· Access to analytics tools to identify and analyze KPIs. - Proficiency in interpreting data to make informed decisions
· Tools to identify potential B2B partners and integrations. - Resources for establishing collaboration with partners
· Systems for collecting, analyzing, and managing customer feedback. - Resources for tracking and acting on customer suggestions and concerns
· Tools for business analysis, modeling, and planning. - Software for creating and updating business models and canvases
Supported causes
About the company
- https://myride901.com
- 2 - 10 employees
- Technology
MyRide901 helps vehicle owners save time by providing a vehicle management app that captures and organizes receipts, images, and service documentation on a timeline that vehicle owners can share with others.