Preferred learners
- Edmonton, Alberta, Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Our company advertises thousands of products online. We would like to revamp our marketing as we have recently developed a new product.
Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Assessing our existing marketing strategy and efforts.
- Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers.
- Designing promotional material for various media.
- Making multiple versions of marketing materials and testing them for comparison.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Assessment of our marketing strategy
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Creating and testing marketing materials
Final deliverables should include
- A final report.
- A 10-minute presentation.
- What is the main goal for this project?
-
Our company advertises thousands of products online. We would like to revamp our marketing as we have recently developed a new product.
Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Assessing our existing marketing strategy and efforts.
- Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers.
- Designing promotional material for various media.
- Making multiple versions of marketing materials and testing them for comparison.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Assessment of our marketing strategy
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Creating and testing marketing materials
Final deliverables should include
- A final report.
- A 10-minute presentation.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of the target market
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Product or service launch
- Market research and marketing strategy
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
Supported causes
About the company
- https://www.angel-earth.ca
- 2 - 10 employees
- It & computing, Technology
Our corporation is focused on removing the need for paper based marketing to reduce pollution and paper waste. The by product of these ambitions is Angel-App.
Angel-App is an innovative platform revolutionizing business-consumer interactions and empowering families to save money. Fueled by Predictive AI and complemented by Angel-AI, it features a suite of products: Coupons, Flyers, dTransfer, and 1 Day Campaign. This multifaceted platform allows businesses to effortlessly upload digital coupons and flyers, execute short-term campaigns, and facilitate seamless document transfers.
Angel-App's user-centric design employs Predictive AI which is Angel-AI to deliver personalized deals, elevating user engagement and satisfaction. With a dynamic promotional approach, businesses leverage the platform to drive traffic and enhance sales. Angel-App stands at the intersection of cutting-edge technology, user convenience, and sustainability, shaping a new era in digital interactions, savings, and environmentally conscious practices.