Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a sales and marketing campaign for a wellness company launching a corporate wellness program for k-12 schools to reduce burnout and stress in teachers in early 2024. The campaign should effectively communicate the benefits of the program and attract schools to participate.
This will involve several different steps for the students, including:
- Researching the target market and understanding the needs and pain points of k-12 schools and teachers.
- Developing a comprehensive sales and marketing strategy to promote the wellness program.
- Creating promotional materials such as brochures, flyers, and digital content to be used in the campaign.
- Identifying key performance indicators (KPIs) to measure the success of the campaign.
- Collaborating with the wellness company to align the campaign with their brand and mission.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A detailed sales and marketing strategy outlining the target market, messaging, and promotional channels.
- High-quality promotional materials designed to attract k-12 schools and teachers to the wellness program.
- A set of KPIs to measure the success of the campaign and a plan for tracking and analyzing the results.
- Collaboration with the wellness company to ensure the campaign aligns with their brand and mission.
Final deliverables:
- A comprehensive report detailing the sales and marketing strategy, promotional materials, and KPIs.
- A presentation explaining the campaign and its expected impact on the target market.
- What is the main goal for this project?
-
The main goal for the project is to create a sales and marketing campaign for a wellness company launching a corporate wellness program for k-12 schools to reduce burnout and stress in teachers in early 2024. The campaign should effectively communicate the benefits of the program and attract schools to participate.
This will involve several different steps for the students, including:
- Researching the target market and understanding the needs and pain points of k-12 schools and teachers.
- Developing a comprehensive sales and marketing strategy to promote the wellness program.
- Creating promotional materials such as brochures, flyers, and digital content to be used in the campaign.
- Identifying key performance indicators (KPIs) to measure the success of the campaign.
- Collaborating with the wellness company to align the campaign with their brand and mission.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A detailed sales and marketing strategy outlining the target market, messaging, and promotional channels.
- High-quality promotional materials designed to attract k-12 schools and teachers to the wellness program.
- A set of KPIs to measure the success of the campaign and a plan for tracking and analyzing the results.
- Collaboration with the wellness company to ensure the campaign aligns with their brand and mission.
Final deliverables:
- A comprehensive report detailing the sales and marketing strategy, promotional materials, and KPIs.
- A presentation explaining the campaign and its expected impact on the target market.
- How will you support learners in completing the project?
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Opportunity to explore innovation in marketing and customer acquisition for a wellness company. Opportunity to build portfolio of services offered t
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and analysis.
- Sales and marketing strategy development.
- Graphic design and content creation.
- Collaboration and communication with external stakeholders.
- Presentation and communication skills.
Nice to haves for students include
- Experience with digital marketing and social media strategy.
About the company
- https://wellnesssurge.com
- 2 - 10 employees
- Hospital, health, wellness & medical
Wellness Surge is a wellness company driven by a dedicated team led by a healthcare provider with the knowledge of a pharmacist, the warmth of a nurse, and the passion of a public health provider.
Our mission at Wellness Surge is simple: to empower busy individuals like you to activate your body's natural healing through simple changes, giving you the time and energy to pursue what you love.
Experience the transformative power of our exceptional products and services, designed to nurture your body and mind. By focusing on mindset, movement, and nutrition, we create a holistic approach to wellness that delivers lasting results.
Are you tired of feeling burned out and stressed? With Wellness Surge, you can bid farewell to absenteeism and welcome increased productivity. Our tailored, data-driven wellness solutions are the key to saying goodbye to burnout and hello to a more fulfilled and thriving workforce.
We understand that each employee's wellness journey is unique, so we reject the one-size-fits-all approach. At Wellness Surge, we prioritize what truly matters to you and your team, helping you all unlock your full potential and achieve your goals.
Join us on this inspiring wellness journey and discover the power of a healthier, happier workforce. Together, let's thrive.