Market Analysis for pre-fab

The main goal for the project is to assess the impact of the new offering of prefab construction on the marketplace, including competition, opportunities, internal risk, compliance, and business process implications. This will involve several different steps for the learners, including:- Conducting market research to analyze the competitive landscape and identify opportunities for FastFab.homes.- Assessing internal risks and compliance implications of introducing the new offering.- Developing marketing, sales, and customer experience plans for the new prefab construction offering.

New Product Marketing (ProM)

We would like students to design promotional material for our new product. Based on our insights and additional research, students will develop promotional marketing materials and make recommendations on media to consider.This will involve several different steps for the students, including:Familiarizing themselves with our new productRecommending marketing tactics to promote our new product such as exclusive previews and introductory offers.Designing promotional material for various media.Making multiple versions of marketing materials and testing them for comparison.

SEO and Social Media Strategy

Our team is looking to improve our SEO through Google search engine presence in order to drive traffic to our pages. With this project, we want to improve our search engine optimization, and create an optimal lead generation strategy.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search forResearching Search Engine Optimization (SEO) requirements for us to rank on the first page of GoogleConstructing a content calendar to upload social media content for the maximum possible trafficCreating social media content using the most efficient keywords for our target audience while following the content calendarBonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

International Market Analysis

The main goal for the project is to explore new international markets for a health product using innovative ingredients. The company, Caffe Berry Bar, is looking to analyze potential opportunities for new products, existing competitors, and potential niches for user segmentation for health foods. This will involve several different steps for the students, including:- Researching international markets for health food products.- Analyzing potential opportunities for new products using innovative ingredients.- Identifying existing competitors in the international markets.- Segmenting potential niches for user segmentation for health foods.- Developing a comprehensive report on the findings and recommendations for market entry.