New Product Marketing (ProM)

We would like students to design promotional material for our new product. Based on our insights and additional research, students will develop promotional marketing materials and make recommendations on media to consider.This will involve several different steps for the students, including:Familiarizing themselves with our new productRecommending marketing tactics to promote our new product such as exclusive previews and introductory offers.Designing promotional material for various media.Making multiple versions of marketing materials and testing them for comparison.

International Market Analysis

The main goal for the project is to explore new international markets for a health product using innovative ingredients. The company, Caffe Berry Bar, is looking to analyze potential opportunities for new products, existing competitors, and potential niches for user segmentation for health foods. This will involve several different steps for the students, including:- Researching international markets for health food products.- Analyzing potential opportunities for new products using innovative ingredients.- Identifying existing competitors in the international markets.- Segmenting potential niches for user segmentation for health foods.- Developing a comprehensive report on the findings and recommendations for market entry.

Launching Upcycled Coffee Fruit Food Product

The main goal for the project is to successfully launch a novel food product utilizing upcycled coffee fruit, engaging with online audiences through digital marketing, and establishing a sales strategy to engage with retail/health stores in Canada.This will involve several different steps for the learners, including:- Understanding the properties and benefits of upcycled coffee fruit as a food ingredient.- Analyzing and understanding the Canadian food market and consumer preferences.- Developing a marketing strategy to engage online audiences through digital platforms.- Creating a sales strategy to engage with retail and health stores in Canada.- Designing and implementing a product launch plan.

Launch strategy through Influencers and Trade Shows

Our company is launching novel food products from Coffee Fruit. The main goal for the project is to conduct an analysis of popular social media accounts across youtube, instagram, twitter, linkedin and trade shows which will be relevant to #health, #superfood, etc. This will involve several different steps for the learners, including:- Researching and identifying popular social media accounts and influencers related to health, superfood, and related topics.- Analyzing the engagement and reach of these accounts on different platforms.- Identifying relevant trade shows and events related to the food and beverage industry.- Compiling a report with the findings and recommendations for potential partnerships with influencers and trade shows.