Gear2Peer, a gear-sharing startup committed to sustainability and community impact, seeks to enhance its brand presence through a strategic content campaign. The project aims to develop a series of engaging digital narratives that effectively communicate Gear2Peer's sustainable mission and community-driven initiatives

Project Summary: Students will plan and produce a content campaign that communicates the sustainable mission and community-driven values of Gear2Peer. This storytelling initiative will help build trust, encourage platform adoption, and inspire user engagement from both lenders and renters.

Main Goals:

• Build a content strategy that highlights environmental and community impact
• Create reusable, platform-ready content assets
• Help define and develop Gear2Peer’s brand voice

The project deliverables include a comprehensive content strategy document outlining the campaign's objectives, target audience, and key messaging. Students will also produce a series of digital content pieces, such as blog posts, social media updates, and short videos, that align with the campaign's goals. Additionally, a final presentation will be prepared to showcase the campaign's creative elements and strategic approach, demonstrating how the content effectively communicates Gear2Peer's sustainable mission and community impact.

Expected Deliverables:

1.Sustainable Storytelling Strategy Doc (1-2 pages)

• Key messages, tone of voice, ideal audience
• Strategic objectives: e.g., inspire trust, raise awareness, encourage sharing

2.Content Creation: 10–20 Content Pieces

• There can be flexibility depending on the chosen format of content pieces.
• Choose from:
• Instagram carousel
• Short-form video (TikTok, Reels, Shorts)
• Written blog post or user story
• Infographic or visual stat summary
• Customer or community spotlight

3.Content Calendar and Posting:

• 6-10 week content rollout calendar with post captions, hashtags, and scheduling suggestions
• Student will be given access to account to execute their strategy and to adapt as necessary.

Student Skills / Interests:

• Passion for sustainability and the outdoors
• Social media strategy and content creation
• Writing, graphic design, or video editing
• Basic marketing or storytelling experience

Resources Provided:

• Access to our current social channels and brand assets
• Interviews with the founder and possibly users
• Mentorship and weekly check-ins with founder
• Other resources available upon request

Mentorship Strategy: Students will have:

• A 30-min project onboarding call
• Weekly or bi-weekly check-ins (via Zoom or email)
• Feedback on all major deliverables
• Option to be credited and potentially continue on a freelance or intern basis