- Description
-
Gear2Peer is a Vancouver BC-based outdoor gear-sharing startup that connects people who have underused gear with those who need it. By enabling peer-to-peer rentals, we reduce waste, make adventure more accessible, and help the outdoor community thrive. We're about more than just gear—we're about changing the culture of consumption and helping the planet, one ski boot or tent at a time.
- Number of employees
- 2 - 10 employees
- Company website
- https://gear2peer.ca
- Industries
- Consumer goods & services Sports & fitness Travel & tourism
- Representation
- Minority-Owned Sustainable/green Community-Focused
Recent projects
Sustainable Storytelling Campaign for Gear2Peer
Gear2Peer, a gear-sharing startup committed to sustainability and community impact, seeks to enhance its brand presence through a strategic content campaign. The project aims to develop a series of engaging digital narratives that effectively communicate Gear2Peer's sustainable mission and community-driven initiatives Project Summary: Students will plan and produce a content campaign that communicates the sustainable mission and community-driven values of Gear2Peer. This storytelling initiative will help build trust, encourage platform adoption, and inspire user engagement from both lenders and renters. Main Goals: Build a content strategy that highlights environmental and community impact Create reusable, platform-ready content assets Help define and develop Gear2Peer’s brand voice
British Columbia User Base Expansion Strategy for Gear2Peer
Gear2Peer, a peer-to-peer gear rental platform, aims to expand its user base in British Columbia. The project involves developing a comprehensive marketing strategy tailored to the region's unique demographics and market dynamics. The goal is to increase brand awareness and user engagement through targeted marketing efforts. Learners will analyze current market trends, identify key target audiences, and devise innovative marketing tactics. The project will require the application of marketing principles learned in the classroom, such as market segmentation, digital marketing strategies, and consumer behavior analysis. By focusing on British Columbia, the project offers a manageable scope that allows for in-depth research and strategic planning.