Pathfinder365 is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from Discovery & Promotion, to Lead & Inquiry Management, (and soon) to Booking & Scheduling. As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism.

Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Pathfinder stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Pathfinder365 seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations.

Pathfinder365’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers.

As we've evolved this system over our young life of 2.5 years, we've focused on building out the three key stages of a typical customer journey, discussed earlier. We've successfully built a solid foundation for the Discovery & Promotion stage, and we've integrated a comprehensive and dynamic lead management system to cover the Lead & Inquiry Management stage. Now it's time for the Booking & Scheduling system, which is a huge undertaking, and a critical one.

With this project, we're looking to engage with a small team of talented full-stack developers to collaborate with our internal developers to build the first version of a local itinerary builder system. This system will be an additional tool on our Discovery Site, and it will also be designed to be embedded on the websites of Destination Marketing Organizations, such as Discover Saskatoon, Tourism BC and ITAC. This first version needs to be effective, efficient, and be the foundation for successive iterations for this tool, which could be used to develop further itinerary and local business suggestion tools.

This will involve several steps for the students, including:

• Familiarizing themselves with our company’s target market, products and services
• Familiarizing themselves with existing itinerary builders on the market
• Work with our team to build out the key elements of the core features for version one of this tool
• Work effectively and efficiently, and make the best use of their time on this project
• Identify and recommend necessary features to include in this version
• Identify and track necessary features for subsequent iterations
• Track all innovations in a document

By the end of the project, students should demonstrate:

• A strong understanding of our target market, products and services
• A solid understanding of Canada's travel and hospitality industry
• Have successfully built version one of this tool
• Have tracked, documented, and recommended key features for future iterations

Bonus steps would include:

• Identified areas of improvements with other features and tools of our discovery system

Final deliverables should include

• A technical product roadmap for version 2 and 3 of this system
• A final report, including notes on things they discovered, suggestions they have for this system and any aspect of the discovery system, a list of features and functionalities we'll want to incorporate for future iterations.