Development Phase 5 - Finalize, Deploy & Live In-Market Refinements of Booking System, & Itinerary Planner

Pathfinder365 is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from Discovery & Promotion, to Lead & Inquiry Management, (and soon) to Booking & Scheduling. As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism.Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Pathfinder stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Pathfinder365 seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations.Pathfinder365’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers.As we've evolved this system over our young life of 2.5 years, we've focused on building out the three key stages of a typical customer journey, discussed earlier. We've successfully built a solid foundation for the Discovery & Promotion stage, and we've integrated a comprehensive and dynamic lead management system to cover the Lead & Inquiry Management stage. Now it's time for the Booking & Scheduling system, which is a huge undertaking, and a critical one.With this project, we're looking to engage with a small team of talented full-stack developers to collaborate with our two internal developers, to build the first version of a tactical Booking & Scheduling system. This first version needs to be effective, efficient, and be the foundation for successive iterations for this system, which could eventually evolve into a dynamic property management system.This phase will involve:Live in-market deployment of the Booking & Scheduling system to our test site Testing the system with test data, and potentially having actual customers run through itAddressing any UX/UI issues discovered through live testingUpdates, fixes, pushing code fixesPotentially pushing the code to our live siteIdentify and track necessary features for subsequent iterationsTrack all innovations in a documentStarting to code the Itinerary Planner

Development Phase 4 - Booking System Billing & Business Flow, & Itinerary Planner Design

Pathfinder365 is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from Discovery & Promotion, to Lead & Inquiry Management, (and soon) to Booking & Scheduling. As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism.Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Pathfinder stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Pathfinder365 seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations.Pathfinder365’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers.As we've evolved this system over our young life of 2.5 years, we've focused on building out the three key stages of a typical customer journey, discussed earlier. We've successfully built a solid foundation for the Discovery & Promotion stage, and we've integrated a comprehensive and dynamic lead management system to cover the Lead & Inquiry Management stage. Now it's time for the Booking & Scheduling system, which is a huge undertaking, and a critical one.With this project, we're looking to engage with a small team of talented full-stack developers to collaborate with our two internal developers, to build the first version of a tactical Booking & Scheduling system. This first version needs to be effective, efficient, and be the foundation for successive iterations for this system, which could eventually evolve into a dynamic property management system.This phase will involve:Identifying and recommending necessary billing features to include in iteration one of our Booking & Scheduling systemCoding the billing aspects of the Booking & Scheduling system, including integrations with Stripe Business ConnectIdentify and track necessary features for subsequent iterationsTrack all innovations in a documentDesigning the Itinerary Planner tool

Lead Generation Project (Phase 2)

Pathfinder365 is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from Discovery & Promotion, to Lead & Inquiry Management, (and soon) to Booking & Scheduling. As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism.Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Pathfinder stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Pathfinder365 seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations.Pathfinder365’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers.With this project, we're looking to vastly improve the SEO metrics of our website, as well as our digital backlink strategy.This will involve several different steps for the students, including:Familiarizing themselves with our company’s target market, brand guidelines, and products and servicesResearch opportunities for SEO improvement for our website and discovery sitesImplement SEO improvementsResearch backlink opportunities for our website and discovery sitesImplement backlink opportunitiesDevelop a systematic process to continuously review and update SEO and backlinksBonus steps in the process would also include:Build a catalogue of opportunities to review further down the road

Lead Generation Project (Phase 4)

Pathfinder365 is a digital command centre, supporting the end-to-end digital needs of small to medium sized Canadian tourism businesses...from Discovery & Promotion, to Lead & Inquiry Management, (and soon) to Booking & Scheduling. As we evolve our own technology, and leverage strategic integrations, our focus is the holistic support and growth of the Canadian tourism industry. We're the first and only software company to create a powerful operational command centre for tourism businesses, and we aim to become the most useful platform for local and micro-tourism.Existing platforms primarily showcase popular experiences, leaving much of the industry unsupported. Pathfinder stands apart by championing and promoting smaller businesses, aiming for inclusivity across the diverse tourism landscape. In a world dominated by financially-driven algorithms and ads, travellers often miss out on lesser-known, but exceptional, experiences. Pathfinder365 seeks to rectify this imbalance by offering a fairer representation, ensuring a broader discovery of brilliant destinations.Pathfinder365’s mission is to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences, while providing a full suite of promotional and lead management tools for its business partners, and a suite of discovery tools for its travellers.With this project, we're looking to define and develop a high-conversion lead generation and sales funnel strategy.This will involve several different steps for the students, including:Familiarizing themselves with our company’s target market, brand guidelines, and products and servicesResearch opportunities for lead generation strategiesDefine an advanced approach to sales conversions by developing an epic lead generation and sales funnel strategyImplement lead generation and sales funnel strategyDevelop a systematic process to continuously review and update our lead generation strategy, so it's an efficient engine to manage, maintain and updateBonus steps in the process would also include:Build a catalogue of opportunities to review further down the road