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Amai Kuda et Les Bois
Berkeley, Ontario, Canada
Amai Kuda et Les Bois
Director
Preferred learners
  • Ontario, Canada
  • Academic experience
Categories
Business strategy Advertising Public relations Leadership Marketing strategy Social media marketing
Project scope
What is the main goal for this project?

To assist Amai Kuda et Les Bois with brand management, strategy, oversight, outreach, and organization.

What tasks will learners need to complete to achieve the project goal?

Contributing to strategy & oversight of brand operation

Supporting with social media management

Facilitating collabs w/ other Artists & Influencers

Pitching to industry Execs:

  • Labels
  • Film/TV
  • Endorsement opportunities
  • Sync placement opportunities

Liaising w/ & managing brand team:

  • Other assistants
  • Publicists
  • Publishing Agents
  • Distributors
  • Grant Writers
  • Managing Consultant
  • Booking Agent

Tour and gig management:

  • Communicating w/ venues, presenters
  • Booking accommodating & transportation
  • Sending riders, tech lists, photos

Assistance w/ grant applications

Ads management


How will you support learners in completing the project?
  • Familiarizing them with "Amai Kuda et Les Bois" overall music, message, and brand
  • 2-week training process to on-board student
  • Providing ongoing support and direction as needed
  • Debriefing on processes and work completed
  • Regular communication and check-ins
What skills or technologies will help learners to complete the project?

Fundamentals:

  • Team management
  • Communication
  • Self-starter, self-directed, self-motivated
  • Organized
  • Fast learner


IDEALLY:

  • Knowledge of or education in music management & music industry
  • Passion for the work




About the company

Amai Kuda et Les Bois don’t fit into the usual boxes. Breaking boundaries is part of their superpower. Not a band or a solo act, they prefer to call themselves ‘a movement.’ Led by Amai Kuda, their shows and albums always begin with the pouring of libations and the invocation of ancestors. This spiritual element weaves its way throughout all their music, whether that be soothing acoustic ballads, dancy electronic grooves or alt-rock-hiphop-infused political tracks. Ecouché, for example, the “stunning new single” (Indie88) off the new album EmUrgency! is sung entirely in a language of ancestral communication and can’t be delivered the same way twice. It embodies what NOW magazine has called the group’s “tantalizing Afro-soul” fusion sound, "earthy and rootsy and good for your ears" (Errol Nazareth CBC in reference to AfroSoul Volume II: MaZai). Indeed, it is the genre-defying nature of their work which led their debut album, Sand from the Sea, to be named “one of the year's most exciting discoveries” (Nicholas Jennings - Canada's foremost music journalist).

Since that early accolade Amai Kuda et Les Bois have made their mark on Toronto’s music scene, performing at venues like the Jane Mallett Theatre, Harbourfront, The Rivoli, and festivals such as Luminato, Kultrun, and Small World, as well as at venues and community centers on four continents. They’ve been featured in NOW magazine and on CBC’s Canada Live and Big City Small World, while a single from their 2019 release with Version Xcursion, Holding Back, premiered on Strombo Show. The group also won the Best Folk/Roots award as well as placing 2nd for the Best Song at the Toronto Independent Music Awards. They’ve opened for Joel Plaskett, Kellylee Evans and Sarah Slean, and collaborated with M1 of the legendary Hip-Hop duo, Dead Prez on a call-to-action song called We Can Do It.

All that said, the group is acutely aware of, and quite angered by, the glass ceiling in the music industry that keeps artists like themselves from reaching wider audiences. Their new album, EmUrgency! is largely about pushing back against this type of subtle erasure, and in the coverage it’s received thus far (Strombo show, CTV National News, Welcome to the Music, RX Music Live and CJRU), they’ve made a point of talking about it. For Amai Kuda et Les Bois, music is about healing - ourselves, our society and the earth, and that can’t happen unless we listen to the voices that have for too long been ignored. It is truly a ‘listening EmUrgency!
You can find their most recent work at ynamai.com