Social Media Digital Content Creation & Strategy

Idea Marketing is looking for a student intern to support our social media efforts by focusing on Instagram content creation and strategy. The goal is to enhance our brand presence, attract small business owners and startups, and position Idea Marketing as a valuable resource for SEO and web design insights. This project will focus on either content creation or strategy development (or a combination of both, depending on student expertise). The content will include actionable SEO and web design tips, showcases of recent projects, client reviews, and industry insights that engage and grow our audience. Tasks & Activities Option 1: Instagram Content Creation (Creative & Design-Focused) • Use existing brand guidelines and templates to design social media posts and stories in line with Idea Marketing’s aesthetic. • Create visually appealing SEO and web design tip posts (e.g., how to optimize blog posts, improve website speed, pair fonts, choose colors). • Showcase Idea Marketing’s recent web design projects in an engaging and professional way. • Design client testimonial posts to highlight success stories and positive feedback. • Ensure all visuals remain consistent with brand colors, fonts, and style . Option 2: Instagram Strategy Development (Marketing & Research-Focused) • Research industry trends and competitors to develop an effective Instagram strategy. • Provide recommendations for optimizing the Instagram bio, highlights, and profile aesthetics . • Define a content plan and posting schedule to increase engagement. • Identify relevant hashtags to improve visibility and reach. • Research and suggest engagement strategies to grow followers and encourage interaction. Deliverables • A social media strategy document with industry research, profile recommendations, and a content plan (if focusing on strategy). • A set of designed Instagram posts and stories featuring SEO and web design tips, project showcases, and client reviews (if focusing on content creation). • A content calendar outlining post frequency and topics. • A brand-consistent visual content package (templates, graphics, and illustrations) for easy reuse. • A list of hashtags and engagement strategies to improve reach and engagement. This project is ideal for students with an interest in social media marketing, content creation, and branding . Depending on their skill set, students can focus on content creation, strategy development, or a combination of both , allowing them to apply their strengths in graphic design, marketing strategy, and digital storytelling .

SEO Content Writing & Optimization for Digital Agency Website

Project Goal: Idea Marketing is looking to expand its digital presence by improving search engine rankings and enhancing website content. To achieve this, we aim to create high-quality, SEO-optimized articles and service pages that align with our brand and outperform competitors. Additionally, we want to refine existing content by identifying SEO opportunities, internal linking improvements, and better user engagement strategies. This project will help strengthen our website’s visibility, drive organic traffic, and improve overall search engine performance. Tasks & Activities: Students will be responsible for the following tasks: • Keyword Research & Competitor Analysis: • Research the top 5-10 competitor pages for each assigned keyword. • Identify the best-performing content strategies and extract key takeaways. • Explore Google’s “People Also Ask” section and related search queries to determine frequently asked questions for the topic. • Content Creation & SEO Optimization: • Write new service pages and blog posts using the provided keyword and topic. • Ensure content is well-researched, engaging, and optimized for search engines. • Structure content with headings, bullet points, and clear sections for readability. • Include internal links where relevant and suggest linking opportunities. • Image Sourcing & Branding: • Source or create high-quality images that align with Idea Marketing’s brand. • Ensure images are relevant to the content and enhance readability. • Website Content Review & Optimization: • Audit existing website content for improvements in clarity, SEO, and structure. • Identify any missing internal linking opportunities and provide recommendations. • Suggest improvements to align content with SEO best practices. Deliverables: • SEO-optimized articles and service pages (minimum one per assigned keyword). • List of FAQs based on research to be added to each page. • Internal linking recommendations for new and existing content. • Image sourcing or creation for each content piece. • Content improvement report with insights and suggestions for optimizing existing pages. This project is ideal for students with an interest in SEO, content marketing, and digital strategy. While AI can be used for assistance, all content must be refined and polished to maintain a high standard of quality that aligns with Idea Marketing’s existing website.

SEO Web Page & Blog Post Design in WordPress with Elementor

Idea Marketing is looking for a student intern to help design and optimize web pages and blog posts on our WordPress website using Elementor . The goal is to take the SEO-optimized content created in our first project and visually format and publish it while ensuring consistency with our existing website design and brand identity. This project will improve the overall appearance, usability, and SEO performance of our website by ensuring that all pages are well-structured, visually appealing, and fully optimized for search engines. Tasks & Activities: • Page & Blog Post Design in WordPress (Elementor): • Take provided SEO-optimized content and format it into professionally designed pages and blog posts . • Use Elementor templates and existing design elements to maintain brand consistency. • Ensure that pages are responsive and mobile-friendly . • SEO & Internal Linking Optimization: • Optimize meta titles, meta descriptions, and image alt text for SEO. • Ensure proper internal linking between new and existing pages. • Format content for readability and user engagement . • Sourcing & Adding Visual Elements: • Find and insert high-quality images, videos, or illustrations to enhance page appearance. • Ensure media aligns with Idea Marketing’s branding and content style . • Website Review & Design Fixes: • Audit existing website pages for design inconsistencies or broken elements . • Suggest and implement improvements for better user experience . Deliverables: • Published SEO-optimized web pages and blog posts formatted in Elementor. • SEO-optimized meta titles, descriptions, and alt text for each page. • Internal linking improvements between related pages. • High-quality images, videos, or illustrations added to enhance content. • Website design audit report with suggestions for improvements. This project is ideal for students with an interest in web design, SEO, and digital marketing who want hands-on experience in WordPress website management and Elementor page building .