23W_BUSI 660_ Small Business Management
General
- Graduate
- 8 learners; teams of 6
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 2/10 project matches
- Vancouver, British Columbia, Canada
- Academic experience
- Any
- Any
Categories
Skills
Project timeline
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January 19, 2023Experience start
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February 2, 2023Project Scope Meeting
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March 31, 2023Experience end
Timeline
-
January 19, 2023Experience start
-
February 2, 2023Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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March 31, 2023Experience end
Overview
- Details
-
Working in a team, students will prepare a proposal for the course project company. The proposal will include the following:
· Executive summary (no more than one page);
· Main objective(s) that you plan to pursue during this project;
· A short description of the potential solution you might offer to the company;
· Main steps you plan to take to pursue the objectives and find the solution within a clear and structured timeline.
· Include at least one visual content (graph or chart). Make sure to use proper and specific data there.
· Use at least six references;
· Describe at least three steps to pursue the objectives and find the solution
· Business model and business structure. How these can be improved?
· Their CRM
· Their competitive advantage / their competition strategy
· Their differentiation strategy
· SWOT analysis of the business
· You can include Google Analytics
· Gantt chart/time frame for the modifications
· Budget for changes
· (No page limit for your proposal)
- Learner skills
- Business structures, Preparing executive summaries
- Deliverables
-
A report of the analysis and suggestions for improvement
Project Examples
Pizza shops , Marketing agencies, bike shop etc.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.
A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.