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Strategic Business Analysis for Emerging Markets

MGMT 661
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Sherry Campbell
Educator
(6)
6
Timeline
  • January 28, 2025
    Experience start
  • March 26, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Vancouver, British Columbia, Canada
Any company type
Any industries

Experience scope

Categories
Communications Market research Competitive analysis Market expansion
Skills
analytical skills market trend market analysis master of business administration (mba) strategic thinking product lining business strategies landscaping swot analysis
Learner goals and capabilities

This experience is designed for MBA students who are eager to apply their strategic thinking and analytical skills to real-world business challenges. Over the course of three sessions, learners will engage in projects that require them to analyze market trends, evaluate competitive landscapes, and propose strategic initiatives. The objective is to bridge classroom knowledge with practical applications, enabling students to deliver actionable insights and recommendations that can benefit industry partners.

Learners

Learners
Graduate
Intermediate levels
35 learners
Project
60 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables
  • Market analysis report with key insights and recommendations
  • Competitive landscape assessment
  • Strategic initiative proposal with implementation plan
  • SWOT analysis of a specific business unit or product line
  • Presentation of findings and strategic recommendations
Project timeline
  • January 28, 2025
    Experience start
  • March 26, 2025
    Experience end

Project Examples

Requirements
  • Analyzing the potential for market entry in a new geographic region
  • Evaluating the competitive positioning of a product within an industry
  • Developing a strategic plan for a small business looking to expand its market share
  • Assessing the impact of emerging technologies on a specific industry
  • Identifying growth opportunities for a company in a saturated market
  • Creating a sustainability strategy for a mid-sized enterprise
  • Exploring customer segmentation and targeting strategies for a new product launch
  • Conducting a risk assessment for a potential business venture